TikTok Shop - Event Marketing Specialist, Creator and Partner

About the team

With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.



Responsibilities

- Plan, coordinate, and manage events from inception to execution, ensuring they align with our marketing strategy.

- Collaborate with various teams and external partners to create cohesive branding initiatives for both company and platform.

- Leverage US marketing experience to develop innovative event strategies and enhance overall impact.

- Maintain strong relationships with 4A agencies and other vendors to ensure successful collaboration.

- Analyze event outcomes and provide insights for future improvements.