Senior Developer - Web Personalisation

Salary: CZK 91,667 - 116,667 pcm

Employment type: Permanent

Hours per week: 40

Reporting into: Digital Optimisation Manager

Department: Marketing

Click here to read the full job description and view our excellent benefits here

This role will be remote based initially but could end up working hybrid from a Prague office.

About Arden University:

We are an aspirational and multi-award-winning university, delivering rapid growth with ambitious plans to disrupt the HE sector through our passion for innovation and digital education. Our vision is to become the first-choice university for career-focused lifelong learners worldwide, ensuring that everyone, everywhere can access higher education.

There has never been a more exciting time to join Arden University, as we expand into new disciplines, forge worldwide partnerships, and expand our locations.

About our Department:

The Marketing department at Arden is responsible for delivering student acquisition and lifecycle campaigns that are insight-led, high performing, and creatively ambitious. As we expand our operations, we are investing heavily in Marketing Cloud capabilities to enable smarter, more personalised communications across the entire student journey — from first enquiry through to enrolment, progression, and beyond. This role sits within a growing team focused on campaign automation, CRM integration, and multi-channel delivery — supporting Arden’s transformation towards more data-driven, always-on student marketing.

About the Opportunity:

As a Senior Developer for Web Personalisation you will:

• Own the development of Arden’s web personalisation capability, powering conversion and engagement across the full student lifecycle

• Develop and optimise web personalisation using Salesforce Marketing Cloud Personalisation and CloudPages

• Shape and scale Arden’s personalisation architecture, enabling dynamic, data-driven experiences across web, CRM, and marketing platforms

• Translate design assets into responsive, high-quality front-end components using modern JavaScript

• Support the migration from legacy landing page tools to modern, scalable static page builders

• Build and maintain robust, reusable templates that can be adapted into dynamic CloudPage experiences

• Work with API-driven integrations and light server-side scripting to enhance functionality and connectivity across platforms

• Act as the technical expert for Marketing Cloud Personalisation, ensuring performance, reliability, and best practice across all web experiences

• Collaborate closely with marketing, design, and digital teams to deliver seamless and engaging user journeys

• Contribute to the ongoing development of the wider digital ecosystem, including modern JavaScript frameworks and cloud-based content platforms

• Support continuous optimisation and innovation across the organisation’s web and marketing technology stack

About You:

Essential requirements:

• Strong front-end development skills, including modern JavaScript (ES6+), HTML5, and CSS3

• At least 2+ years’ experience in front-end development

• Hands-on experience with a personalisation or experimentation platform (e.g. Salesforce Marketing Cloud Personalisation, Optimizely, Adobe Target, Dynamic Yield)

• Experience building and maintaining CloudPages or similar dynamic web pages (using HTML, CSS, JavaScript, AMPscript or SSJS)

• Proficient in working with APIs (REST/JSON) and managing data flows between systems

• Experience with data layers, tag management systems (e.g. GTM, Tealium), and event tracking implementation

• Strong debugging and troubleshooting skills using browser developer tools and relevant QA tools

• Familiarity with modern web environments and frameworks such as Drupal, React.js, or Next.js

• Understanding of customer journeys and the ability to translate marketing requirements into technical solutions

• Experience working collaboratively with marketing, UX, and engineering teams, including engaging with senior stakeholders

• Strong organisational skills, attention to detail, and ability to manage multiple priorities effectively

• Creative problem-solving mindset with the ability to work in a fast-pa