Prevnar20 Consumer Business Lead/Retail Consumer Lead

ROLE SUMMARY   

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.   

The Prevnar20 Consumer Business Lead/Retail Consumer Lead is a leadership role in the consumer vaccines franchise with 2 critical oversight responsibilities: 

Consumer Lead for the Prevnar20 business, partnering closely with the Asset leader and other channel leads on the business, and quarterbacking/partnering with the consumer marketers to develop the right consumer tactical execution to meet business needs for the approved age cohorts:  UMC audience, 65+ and the newly approved 50+.   

Leading the execution for the retail consumer activities for our vaccines franchise, partnering closely with the internal retail channel team.   

The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions, develop meaningful insights and create compelling strategies to influence consumer behavior both with macro and selected micro audiences. The ideal candidate will have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives.   

The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.  Workload includes:  

• Ensure pneumococcal business needs & consumer insights are well represented in all franchise work & ensure pneumo specific executions are aligned to Asset priorities  

• Senior leader in partnership with RC & senior internal stakeholders 

• Scenario planning with product team on competitive dynamics/indication priorities 

• Budget/resource allocation management  

•  Media partnership, including prioritization of budget between channels & buy up/cut back decisions in partnership with media 

• Building framework for partnering more closely with retail team while owning/overseeing the retail executions 

 
ROLE RESPONSIBILITIES  

• Develop the overall vaccines strategies for consumer segments to strengthen and broaden appropriate vaccination   

• Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary)    

• Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual consumer tactics   

• Exhibit a high performance, values driven approach to develop strategies, identify opportunities and manage key issues to achieve revenue objectives   

• Actively contributes to overall strategy for the brand portfolio, development of the team and accountability for the culture and environment   

• Coach/player model with colleagues that will need mentorship and synchronization but not official reporting responsibility.    

• Responsible for the