Senior Director Product Marketing, Commerce

Description

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Skai is a go-to-market engine that powers brand decisions and execution with actionable intelligence for accuracy, speed and agility in making customer connections.

Skai’s platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling product developers, consumer and market insights teams, brand managers and marketers to make predictions, plan strategies and benefit from connected omnichannel launches.

Skai is looking for the best and brightest to join our rapidly growing team. That's where you come in!

Our work environment is very fast-paced and entrepreneurial, and we always do whatever it takes to make our customers successful!

Senior Director, Product Marketing — Commerce Media

Role Summary:

We’re looking for an experienced, strategic, and commercially minded Senior Director of Product Marketing to lead our Commerce Media product marketing function. This role will be the driving force behind our go-to-market strategy, positioning and messaging, competitive intelligence, and cross-functional leadership ensuring Skai’s commerce media solutions stand out in a fast-moving and competitive market.

The Senior Director will partner closely with Product, Sales, Client Success, and Corporate Marketing to craft compelling narratives, enable our teams to win, and ensure our solutions deliver measurable value for brands and agencies across retail media, offsite channels, and emerging commerce opportunities.

This role reports into the VP Product Marketing & Enablement.

Key Responsibilities:

1. Go-To-Market Strategy

○      Lead the end-to-end GTM strategy for commerce media products, from market analysis to launch to post-launch adoption.

○      Partner with Product Management to align roadmaps with market opportunities and client needs.

○      Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, as well as ensure that those plans are optimized based on market feedback and data.

1. Positioning & Messaging

○      Own and refine the positioning for Skai’s commerce media solutions to clearly differentiate us from competitors.

○      Develop messaging frameworks that resonate with brands, agencies, and partners, from C-suite to practitioner level.

○      Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy.

1. Competitive & Market Insights

○      Lead competitive intelligence efforts to identify market shifts, threats, and opportunities.

○      Build actionable insights from industry trends, customer research, and competitive analysis.

○      Translate insights into recommendations that shape GTM priorities, sales plays, and product direction.

1. Cross-Functional Leadership

○      Serve as the internal and external commerce media subject matter expert.

○      Partner with Sales Enablement to build impactful tools, pitch materials, and training.

○      Help inform product strategy based on adoption, usage and market feedback.

○      Collaborate with Corporate Marketing on thought leadership content, events, and demand generation.

○      Align cross-functional teams to deliver cohesive, high-impact product launches and campaigns.

Position Requirements:

●      10+ years in product marketing, with at least 5 years focused on retail or commerce media

●      Proven track record of leading successful GTM strategies for enterprise SaaS solutions

●      Deep understanding of retail media, display, social commerce, and omnichannel advertising

●      Exceptional communication and storytelling skills, with the ability to translate technical concepts into business value.

●      Strong leadership skills, with experience influencing cross-functional stakeholders and executive teams.

●      Analytics mindset, able to leverage market and performance data to drive strategy.

●      Comfortable operating in a high-growth, fast-paced environment.

We are hybrid for the long term - with a great home/ office work mix​ (three days in office per week), passionate and diverse team members, and a vibran