Director, Sales

Company Overview

Why Choose Us?

Novolex is a leading manufacturer of food, beverage, and specialty packaging that supports multiple industries including foodservice, restaurant delivery and carryout, food processing, grocery and retail, and industrial sectors. Novolex manufacturing and sourcing expertise spans a diverse range of substrates including resin, paper, molded fiber, aluminum and more. We provide customers a broad array of stock and customized solutions with 120 product categories, 250 brands and over 39,000 SKUs.

Our Sustainability Commitment

The Novolex sustainability vision is built upon three pillars: our products, our operations and our people. Each is critically important to our growth and future as a business. These pillars form the foundation of our company-wide commitment to sustainability, helping us achieve our ambitious goals through our wide-ranging initiatives.

Job Description

Director of Sales – East

 

Company Overview

At Eco-Products, we understand the connection between the health of the planet and the impacts of disposable packaging. Every day we advance Zero Waste systems and help our customers become better stewards of the environment. Innovation and sustainability guide every decision we make. Our goal is to build a vibrant, sustainability focused business that leads the industry and sets the standard for responsible packaging solutions.

 

Summary of Position

The Director of Sales – East is a high impact commercial leader responsible for driving the success of the Eco-Products and Vegware brands by executing our two-brand strategy and achieving aggressive sales and profitability goals.

 

This role requires a proven industry leader who brings meaningful customer and broker relationships, a persistent and creative approach to winning, and a track record of leading teams to exceed targets.

 

The Director will provide strategic oversight of Regional Sales Managers (RSMs), Product & Zero Waste Specialists (PZWs), and key broker partnerships, ensuring disciplined execution to accelerate share growth, strategic accounts penetration, and distribution expansion.

 

Reports To: Vice President of Sales

 

Key Responsibilities

Strategic Leadership & Market Impact

· Serve as a critical member of the sales leadership team, driving market strategy and ensuring the organization prioritizes high impact initiatives that accelerate sales growth, waste diversion success, and profitability.

· Leverage existing industry relationships to create immediate opportunities for strategic wins, new partnerships, and share gain conversions.

· Identify and pursue high value opportunities with a persistent, solutions oriented approach that consistently moves customers toward “yes.”

 

Team Leadership & Development

· Lead, coach, and inspire a high performing team of Regional Sales Managers and Product & Zero Waste Specialists.

· Create a culture of accountability, urgency, and customer focused execution.

· Provide clear direction on sales strategy, broker engagement, customer prioritization, and team development.

 

Broker & Channel Management

· Strengthen relationships with broker partners and drive consistent execution aligned with company goals.

· Collaborate with the Vegware Director of Sales to ensure clear, unified broker communication under the two-brand strategy.

· Ensure Broker OSPs are implemented, reviewed, measured, and reported with discipline and transparency.

 

Customer & Market Engagement

· The Director brings high-level relationships with strategic customers, distributor leadership, foodservice management companies, and GPOs.

· Partner with RSMs to identify share gain opportunities, navigate compliance and bidding requirements, and execute conversion strategies at key distribution points.

· Monitor and report market conditions, competitive intelligence, pricing pressures, customer feedback, and emerging opportunities.

 

Cross-Functional Collaboration

· Work closely with Marketing to ensure the complete value proposition—including sustainability initiatives, product solutions, and services—is consistently communicated to operators and partners.

· Partner with Pricing Management on margin improvement strategies, competitive pricing approaches, and localized pricing initiatives.

Performance Management

· Motivate and challenge the sales team with the tools, coaching, and data needed to overcome obstacles and capture new business.

· Uphold high-performance standards aligned with sales