Senior Demand Generation Director, Growth Marketing

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

As Senior Demand Generation Director, Growth Marketing, you will be at the forefront of driving customer acquisition, pipeline growth, and revenue generation on a global scale. This pivotal role is part of the Global Growth Marketing team, reporting directly to the VP of Growth Marketing, where you will play a key role in shaping and executing strategic initiatives to propel IPG Mediabrands' growth trajectory worldwide. 

Responsibilities

1. Demand Generation Strategy: 

• Develop and implement a comprehensive global demand generation strategy aligned with business objectives 
• Utilize world-class CRM solutions and account-based marketing techniques 
• Manage third-party lead generation agencies and foster collaboration with global and local teams 
• Drive a global strategy for qualified leads, conversions, and revenue growth 

1. Multi-Channel Campaign Management: 

• Oversee planning, execution, and optimization of multi-channel demand generation campaigns 
• Collaborate across teams to integrate activities with overall marketing initiatives 
• Create and optimize multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, SEO, events, webinars, and partnerships 

1. Lead Generation and Nurturing: 

• Implement programs to capture and nurture leads throughout the sales funnel 
• Continuously optimize campaigns based on insights for a data-driven approach 
• Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs and SQLs 

1. Collaboration and Content Development: 

• Collaborate with content and product marketing teams to create compelling messaging and content  
• Identify and implement innovative demand generation tactics and channels to enhance campaign effectiveness 
• Lead and develop a high-performing demand generation team, beginning with a CRM Manager and the opportunity for expansion 
• Work closely with the VP of Growth Marketing to align campaigns with overall business and growth strategies 

Required Skills & Experience

• Bachelor’s degree in Marketing, Business, or a related field preferred 
• Strong understanding of digital marketing, content marketing, and demand generation strategies 
• Demonstrated success in executing multi-channel marketing campaigns 
• Proficiency in marketing automation tools and CRM systems; experience with Salesforce and Marketing Cloud Account Engagement is an asset 
• Analytical mindset with the ability to interpret data and make data-driven decisions 
• Excellent leadership, communication, and collaboration skills 

Desired Skills & Experience

• Ideally 7+  years of proven demand generation experience within the marketing or advertising industry 

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employe