Member Enrollment Leader, Full Build

MDVIP Overview

MDVIP: Transforming Primary Care, One Patient at a Time

 

MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction.

Position Summary

The Member Enrollment Leader, Full Builds is a strategic sales professional who partners with new MDVIP doctors to build their patient panels. “Full build” doctors establish a new practice from scratch, with the exciting opportunity to serve patients who are dissatisfied with traditional, volume-based primary care. The role of the Member Enrollment Leader is to find and convert qualified patients in the local market to join the new MDVIP practice. This role leads approximately 12 transitions per year, including both remote and onsite support of enrollment activities.

 

This role demands strategic acumen, an entrepreneurial spirit, and cross-functional collaboration with physicians, marketing, and field sales teams to analyze local market conditions, tailor messaging, and define targeted outreach. The Leader’s efforts set the tone for patient engagement, panel fill velocity, and overall sales performance.

Key Responsibilities

Own the Sales Success Plan

• Collaborate with the physician and MDVIP’s marketing team to develop a customized growth plan for each transition that integrates sales and marketing strategies.
• Execute the growth plan to exceed membership sales targets.
• Align physician messaging, marketing tactics, and sales outreach to drive community engagement.

 

Track & Adjust Strategy

• Monitor growth plan performance and adjust tactics in real time based on funnel performance and feedback.
• Remove roadblocks to membership sales and fine-tune messaging and outreach strategy to optimize results.

 

Lead Field Sales Execution

• Drive accountability for growth plan execution and outcomes.
• Be ultimately accountability for hitting patient acquisition targets.

 

Physician Support

• Serve as the primary MDVIP contact for full build physicians from contract signing to 6 months post open.
• Motivate, support, and partner with physicians to build their professional brand as a new MDVIP doctor in the community.
• Energize physicians to participate in community events to build awareness and word of mouth.
• Ensure a clean handoff to our Success Management team, enabling long-term practice health.

 

 Key Performance Indicators (KPIs)

• Membership sales
• Potential member lead counts
• Physician satisfaction
• Adherence to timelines and budgets

Key Competencies

• Proven ability to develop and execute customized go-to-market plans in complex service environments.
• Strong data fluency — able to analyze patient panel data, define segmentation strategies, and translate into actionable plans.
• Expertise in aligning cross-functional teams (marketing, implementation, field sales) around a unified sales strategy.
• Comfortable in ambiguity; able to build strategies from scratch, adjust quickly, and guide others through change.
• Ability to manage multiple full builds simultaneously, balancing short-term execution with long-term optimization.
• Ability to travel up to 50%

Minimum Qualifications

• Bachelor’s Degree or equivalent.
• Five (5) years of experience in strategic sales, healthcare marketing, business development, or physician engagement.

Preferred Qualifications

• MBA or other leadership/business education.
• Strong working knowledge of healthcare delivery, value-based care, regulatory environments (HIPAA, CMS programs), and/or payer models.
• Healthcare experience, including new physician practice/office formation and/or clinical operations, and working with physicians (ideally in an outpatient setting) ensuring compliance with regulatory requirements.

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Why Join MDVIP?

 

• Be part of a mission-driven organization leading innovation in personalized healthcare.
• Drive transformation and growth in a dynamic, fast-paced environment.
• Competitive Compensation: Attractive base salary complemented by performance-based incentives.