Brand Marketing Analyst

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

The Marketing Analyst drives business performance by identifying consumer trends and customer needs, strategically implementing data-driven insights to unlock growth and mitigate business risks. This role will work closely with Marketing, cross-functional teams, and senior leaders with the purpose of identifying creative ways to capitalize on market opportunities by drawing meaningful insights.

 

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

• Use consumer and marketplace data and trends to develop a deeper understanding of consumer demographics, psychographics, occasions, path to purchase and behavioral drivers of brand performance.
• Analyze and extrapolate key insights from marketplace data and research
• Communicate findings from complex consumer trends data to both marketing and business leaders to support and influence decision making.
• Leverage brand, consumer and marketplace data and trends to support the Brand Manager and Brand Associates in the development of short and long-term business plans that closely aligns Marketing and Sales demand generation objectives.

Business Planning

• Translate business strategy into action by supporting end-to-end projects in a way that demonstrates a deep understanding of business drivers, an ability to transform ideas into clear objectives, and an understanding of operational capabilities. 
• Support a team of cross-functional partners in the creation, presentation and sell-in of the business plan to division leadership. 
• Assist the Brand Manager in the development of business plans designed to drive and/or sustain long-term brand health including product, portfolio, and pricing.
• In collaboration with cross-functional and external experts, support product renovation projects within the brand’s portfolio strategy such as new idea generation and validation, commercialization plans and channel- or customer-specific opportunities.

QUALIFICATIONS / CERTIFICATIONS:

• Typically has a University Degree (BA/BS) or equivalent experience and minimum 2-3 years of related work experience
• Comfortable with IRI data pulls and analysis
• Strong storytelling leveraging insights, data, and business knowledge
• Proficient in Microsoft Excel, Microsoft Word, and PowerPoint 
• Demonstrated critical thinking and analytical problem-solving skills. 
• Superior execution skills in a changing environment and ability to work in a fast-paced environment 
• Self-starter and shows initiative and quickly learn the specifics of the business
• Ability to build networks and credibility within a team 
• Basic financial acumen and the understanding of calculating risk/return on business decisions
• Business partnership and ability to clearly communicate to various audiences

 

CRITICAL EXPERIENCES:

• A minimum of 2-3 years of experience in Marketing, Marketing Analytics, or business analysis 
• Experience in a Marketing or analytical role in a large or complex organization
• Experience leveraging trends and formal data to generate insights to understand consumer behavior and brand performance, syndicated data knowledge strongly preferred

 

Requisition ID: 326114 

 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, an