Associate Manager, Walmart Omnichannel Activation

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

This role is hybrid out of our Bentonville location.

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our Walmart business by delivering activation across our brands and driving our digital commerce flywheel.  The position partners deeply with the Walmart Customer Business Team (CBT).   

This role will work closely with the Walmart team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.  

 
Ultimately, the Walmart Omnichannel Activation Associate Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all Walmart digital commerce operations into our everyday business management.  

Main Responsibilities 

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans.  Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.  Partner across Walmart and the MDLZ organization to remove barriers for growth. 

• Drive omnichannel activations for MDLZ brands at Walmart in partnership with the Walmart CBT and headquarters brand teams.  Develop and build strategies for best-in-class conversion to propel our Walmart business in achieving our aggressive growth goals.  Responsible for brief development, brainstorms, idea sell-in and execution.  Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success. 

• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class. 

Key KPIs: 

• Market share – total, in-store and online 

• Revenue and volume growth 

• Delivery of impactful omnichannel marketing activations at Walmart 

Stakeholders:  

External 

• Walmart merchant, Walmart Connect and Walmart Luminate teams 

• External Media Agencies & Data Vendors 

• Peer Network 

Internal 

• Walmart Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads 

• Insights & Analytics teams across the organization 

• Media & Retail Media Strategy organization 

• Category marketing teams 

• Omnichannel Marketing & Activation Team across customers 

Travel:  Up to 25%  

Qualifications: 

• Shopper, trade or brand marketing experienc