Principal Manager, Data Strategy

Additional Location(s): US-MN-Maple Grove; US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the role: 

At Boston Scientific, we advance science for life by delivering meaningful innovations that improve patient outcomes. As part of our Marketing Analytics & Insights team, the Data Strategy Principal Manager will serve as a key enabler of data-driven decision-making across global marketing teams. 

You’ll be responsible for designing and developing robust data strategies that power performance insights, campaign optimization, and commercial effectiveness. This role bridges the gap between raw data and business impact by building high-quality, scalable data models and pipelines for use across Boston Scientific's enterprise marketing ecosystem. 

 

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week. 

Relocation assistance is not available for this position currently. 

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. 

 

 

Your responsibilities will include: 

Corporate Data Strategy 

• Lead the development and execution of Corporate Data Strategy, optimizing efficiency, data quality, and competitive advantage. 

• Act as a subject matter expert (SME) on marketing, digital and customer data infrastructure, guiding which data sources to onboard for marketing activation. 

• Champion a first-party data strategy, enabling personalized customer communications and scalable audience-building processes. 

• Design workflows for activating customer segments in downstream channels, focusing on automation and scalability. 

• Evaluate new data sources, enrichment partners, and technologies to strengthen the marketing data ecosystem. 

Planning & Prioritization 

• Align funding and resources for data initiatives, prioritizing investments based on ROI, scalability, and strategic impact. 

• Maintain and communicate a marketing data roadmap aligned with enterprise-wide goals. 

Cross-Functional Collaboration 

• Partner with IT, Analytics, Marketing, Business Units, and Leadership to deliver an integrated customer experience. 

• Translate business needs into structured data requirements and governance standards. 

• Manage multiple cross-functional projects while ensuring accuracy, transparency, and timely delivery. 

Technology Integration 

• Define business requirements for innovative data and marketing technology solutions. 

• Partner with technical teams to ensure marketing’s needs are clearly understood and delivered. 

• Advocate for scalable architectures that balance foundational work with innovation. 

Data-Driven Decision Making 

• Use analytics and stakeholder feedback to inform strategy and enhance customer experiences. 

• Establish and report on KPIs to measure adoption and success of data initiatives. 

• Ensure marketing teams have access to trusted data that drives confident decision-making. 

Leadership & Enablement