Senior Manager, Military Outreach

Senior Manager, Military Outreach
American Public University System

The position reports to the Director for Military Outreach and is responsible for promoting the University and its programs to prospective students and key stakeholders located in the area of responsibility (AOR).  Establishes and maintains relationships across university markets and stakeholders (i.e., education center staff, education centers, civilian staff, etc.). Provides on-site and virtual student services assistance to current and prospective students throughout the student life cycle. This is a region-based position, requiring travel to assigned Areas of Responsibility (AORs); predominantly in the state of Alaska. AORs are subject to change and are defined by leadership. Works closely with academic stakeholders to facilitate an understanding of the University program needs in an effort to maintain and grow registrations. Represents APUS at local events and ceremonies and provides information about programs to key military, civilian personnel, and on occasion, public safety and community college professionals.

Responsibilities:

• Responsible for serving as the “face of APUS” at locations needed for outreach and recruitment.
• Establishes and maintains professional relationships with military and civilian staff & other key personnel.
• Ensures marketing materials displayed in all assigned areas are kept replenished and current.
• Maintains confidentiality of all APUS information.
• Provides face-to-face and virtual assistance to current and prospective students.
• In coordination with the Director, organize trade show events, manage contracts and marketing needs, capture leads, and help establish new international markets.
• Documents all business development, opportunities, and student information using a customer relationship management (CRM) tool.
• Prepares briefings and present information to internal and external stakeholders regarding trends, issues and opportunities.
• Attends ceremonies and other events on behalf of APUS and may make presentations of academic awards and other forms of recognition.
• Assists the Director in the development and execution of strategies, plans, and objectives, informing them of potential marketing opportunities in AOR.
• Develop innovative ways to market APUS to target audiences.
• Provide input to the Director concerning advertising and marketing activities specific to AOR.
• Periodically assists other Managers with events located outside of assigned AOR.
• Provides monthly environmental scan of AOR to include military installations and competitors.
• Conducts initial contact and advisement to new and continuing students.
• Performs other duties as assigned.

Unique knowledge and skills

• In-depth understanding of student services functions, including advising, enrollment management, appeals process, career services, etc.
• In-depth understanding of military voluntary education, international education, and veteran programs.
• Ability to communicate effectively, orally, and in writing.
• Ability to research and relay information relevant to students and their specific needs.

Contact (types and levels – internal and external)

• External contacts may include senior government personnel (military and civilian), base education officials, and current and prospective students.
• Internal contacts may include fellow APUS employees up to and including the executive level and APUS students.

Core Competencies

• Must have exceptional presentation skills, and the ability to “think on their feet.”
• Must have excellent verbal, written, communication and interpersonal skills with a strong customer focus.
• Must be self-motivated and have the ability to motivate others.
• Ability to utilize Customer Relationship Management tools.
• Ability to retain and grow registrations.
• Ability to establish priorities among multiple tasks.
• Ability to operate independently to accomplish the assigned mission.
• Ability to translate general mission guidance into specific actions.
• Ability to make logical decisions that support the intended objective, considering the best interests of APUS.
• Professionalism and high degree of emotional intelligence.
• Ability to manage expenses to assigned budget.
• Strong digital research skills, ability to quickly and accurately find, absorb and analyze market information and recognize patterns and trends.

Work Environment and Physical Demands:

 

• Primary work responsibilities located