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VF

Dickies: Director, Head of Strategy - Chief of Staff

VF Corporation
Costa Mesa, United Statesfull_timeVerifiedPosted 23 May 2025
💰 $205,200/yr($164,160/yr$205,200/yr)

About the role

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

Director, Global Strategy/Chief of Staff

What will you do?

A day in the life of a Director, Global Strategy/Chief of Staff at Dickies looks a little like this.

Reporting to the Dickies’ Brand President, lead the development of Dickies’ long-term growth strategy in partnership with Dickies’ leadership and monitor the execution of the brand’s annual operating plan and Go-to-Marketing (GTM) process. Conduct consumer, channel, competitor and category research to drive decision-making and achievement of short and long-term financial goals. Manage global brand dashboards, presentations and deliverables to VF Corporate.

Let’s break down that day-in-the-life a bit more.

  • Guide the implementation of VF's strategic planning to develop and evolve the brand’s global strategy, including market research, consumer segmentation, competitive analyses, benchmarking, and collaborative decision making with brand leadership to inform strategic choices and contextualize current performance.  

  • Use market information to identify opportunities, build financial models, make recommendations to senior management and assist with senior-level decision-making for Dickies’ strategic plans.  

  • Partner with brand leadership to activate and monitor the development of the strategy, including annual planning (V2MOM), and ensure plans tie tightly to annual financial targets and budgets. 

  • Maintain the dashboard of strategic priorities and V2MOM achievements for the senior management team.   

  • Oversees global E2E GTM process from pre-season planning to market exit, aligning all regions with brand strategy and synchronizing execution across functions; coordinates key global GTM milestones, driving alignment between regional & brand teams at milestones, regularly reviewing competitor GTM strategies, driving consistency in brand representation across regions.​

  • Manage global brand reporting to VF leadership, including presentations for quarterly business reviews. Provide information and answer requests for Corporate Investor Relations. 

  • Lead strategic cross-functional initiatives designed to drive sales growth, margin improvement or expense reduction that support the delivery of brand and business goals.  Plan and execute strategic and financial-based projects initiated by senior management focused on issues impacting the business now and in the future.  Research complex issues and create solutions to drive company performance. 

  • Oversee consumer insights and the application of Insights and analytics to help the business teams make informed business decisions and deliver against critical business objectives. 

  • Mentor and direct staff to develop and deliver personal objectives tied to timely, operationally effective, and profitable business strategies. 

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

  • Bachelor’s degree in Business, Finance or related field; MBA strongly preferred 

  • Demonstrated ability to develop and drive strategy and brand direction in a global context 

  • Excellent interpersonal and communication skills 

  • Highly driven, analytical and results oriented 

  • Ability to interact and influence senior executives and business partners 

  • Advanced computer skills: Microsoft Word, Excel, PowerPoint 

  • 25% Travel Included

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is wh

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Company

VF Corporation

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