Manager, Recruitment Marketing Strategic Initiatives

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Marketing and Sales, Level C

Job Title

Manager, Recruitment Marketing Strategic Initiatives

Department

Recruitment and Marketing Support | International Student Initiative

Compensation Range

$7,622.83 - $11,886.67 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

July 28, 2025

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

Jul 29, 2026

This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. 

Job Summary

The role of the Manager, Recruitment Marketing Strategic Initiatives is to lead, develop, facilitate, and implement complex multi-stakeholder strategic projects; shape communications and engagement initiatives that support UBC’s international undergraduate recruitment marketing goals generally and; specifically, to advance key initiatives identified in the Strategic Taskforce on Admissions and Recruitment (STAR) report. The role will establish the frameworks that will shape key STAR initiatives:
 

• Coordinated UBC brand-and-recruitment campaign

• Coordinated faculty engagement in yield marketing

• Parent communication review

To advance these initiatives, the Manager, Recruitment Marketing Strategic Initiatives will work to influence the alignment and coordination between the Recruitment Marketing and Prospective Student Engagement (RMPSE) team, the International Student Initiative (ISI), Enrolment Services (ES) teams, and UBC faculties across both campuses. The position will provide thought leadership to ensure that alignment continues during critical points in the recruitment and yield cycles by working with stakeholders to ensure consistent messaging, user experience, and brand positioning across marketing initiatives that target prospective undergraduate students and applicants - in order to support students as they

navigate their university decision-making journey. In addition to the STAR initiatives identified above, this position will lead efforts to improve faculty engagement in recruitment marketing and facilitate content discovery and cross-campus collaboration through events, information-sharing, and journey-mapping initiatives.

The position will work with faculties to develop awareness and use of a holistic student journey framework to support more efficient marketing and communications.

Organizational Status

The role will report to the Associate Director, Recruitment Marketing and Prospective Student Engagement and will collaborate closely with faculties. The role may require regular coordination with brand teams, recruitment and admissions teams, and external promotional partners.

Work Performed

STAR initiative: Coordinated UBC brand-and-recruitment campaign

• Co-lead a pilot campaign (with UBC Brand and Marketing) that develops a brand campaign strategy with recruitment marketing follow-up.

• Serve as strategic recruitment marketing lead between RMPSE, UBCV Brand, and UBCO Brand.

• Provide analysis and recommendations to improve campaign performance and develop future campaign plans.
 

STAR initiative: Coordinated faculty engagement in yield marketing

• By providing information and communications services, facilitate ongoing collaboration between recruitment teams, RMPSE, and faculty representatives to enhance recruitment marketing effectiveness.

• Map out the full student user journey (including recruit