Analyst of Ecommerce & Data Science

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

This position will play a key role on Vuori’s Ecommerce Team as we look to build the analytics infrastructure necessary to accelerate growth, optimize customer acquisition and retention strategies and develop proprietary measurement capabilities. The Analyst of Ecommerce & Data Science will be expected to take a hands-on approach and become a master of Vuori’s Ecommerce Data, develop data frameworks and reporting tables that will be utilized by our Analysts and partner closely with our Data Enterprise Team to develop data pipelines to fuel our reporting needs. 

In the short/medium term (6 months to 1 year), the Analyst will primarily be responsible for the tactical movement of data, data cleansing, data integrity management and data preparation in support of our Analysts and Data Modeling initiatives. The Analyst will be expected to work closely with our first-party customer and sales data, third party vendor data (such as Facebook and Google Ads) and session data to develop unified tables and schemas. Projects that her/his work will support include but are not limited to: 

• Ecommerce KPI Ownership 
• Customer Cohort and Omni Channel Customer Analysis 
• Media Mix Modeling 
• Market Basket Analyses 
• CDP (Customer Data Platform) 
• Data Activation and Automation. 

The Analyst will collaboration extensively with our Central Data Enterprise & Analytics Team from conceptualization to execution of new analytic ideas, data source integrations and data pipeline development and management. The Analyst will be expected to be hands-on with Vuori’s data and spend the majority of their first in in data preparation and management. 

In the long term (1 year+), the Analyst will pivot to manage endeavors that will directly impact the data-driven decision-making and strategies that drive Ecommerce. They will work directly on and own analyses that drive insights into Ecommerce Channel Optimization and Customer Strategies (both acquisition and retention). Additionally, rather than just preparing data for modeling initiatives, the Analyst will play a key role in model ownership and application across all Ecommerce Channels. 

The Ecommerce Analytics team is cross-functional and collaborates regularly with a variety of teams both within ecommerce (Performance Marketing, Retention Marketing, Media and Site Experience) as well as teams outside of ecommerce (Retail, Real Estate, Finance, Product, Planning, Merchandising). It is essential that all candidates be team players, eager to collaborate and excited to build solutions to drive the business forward.  

Short/Mid Term (6 Months to 1 Year): 

• This position will be a hands-on lead who empowers the Ecommerce Analytics Team with the necessary date for Analytics, Insights and Data Science/Modeling 
• This position will own the tactical movement of and structuring of Ecommerce Data 
• Areas of responsibilities will include data integrity management, data cleansing, reporting support, data preparation and data pipeline development and maintenance (in partnership with Central Data Enterprise Team). 
• Short/Mid Term primary focus will be on preparing and maintaining the data necessary to support our Analysts, Stakeholders and Modeling Initiatives to ensure we have accurate and actionable data. 
• Short/Mid Term secondary focus will be on developing automations to assist the broader Ecommerce Team on minimizing manual tasks and data preparation 
• Short/Mid Term tertiary focus will be on supporting stakeholders with reporting and dashboarding development (as needed on ad hoc basis) 
• This role will partner closely with our Central Data Enterprise Team (VP = Himanshu Shekhar) on supporting engineering development for Ecommerce and utilization of core reporting tables (managed by Central Data Enterprise Team). 

Long Term (1 year+) 

• After the framework for Ecommerce Data has been developed and executed and a clear partnership has been established with the Central Data Enterprise Team, this role will pivot more into business analytics and insights. 
• In the short term, the majority of their time was spent in data preparation, but in the long-term the role will shift into running Ecommerce Dat