Consultant, Digital Marketing (Tagging Architect and Implementation)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Join Our Team as a Tagging Architect and Implementation Consultant!

Are you a data wizard with a passion for precision? Do you thrive on turning complex data into actionable insights? If so, we want you on our team! We're on the hunt for a Tagging Architect and Implementation Consultant who can ensure our digital platforms are capturing the right data to drive our business forward.

Why You'll Love This Role:

• Innovative Environment: Work with cutting-edge technologies and be at the forefront of data analytics.
• Collaborative Culture: Join a team that values collaboration, creativity, and continuous learning.
• Impactful Work: Your expertise will directly influence our data strategy and business decisions.

What You'll Do:

• Tagging Strategy Development: Design and implement comprehensive tagging strategies to capture relevant data across all digital touchpoints.
• Technical Leadership: As our Google Tag Management (GTM) Architect, you'll build the technical foundation for analytics collection on websites and mobile apps.
• Tag Management: Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) to ensure accurate and efficient data collection.
• Implementation: Collaborate with development teams to implement and test tags using tools like Google Tag Manager, ensuring they meet business and marketing requirements.
• Architecture and Configuration: Develop solutions for the overall tag management architecture and platform configurations, including custom JavaScript/HTML frameworks.
• Data Quality Assurance: Conduct regular audits and quality checks to ensure data integrity and accuracy.
• Reporting and Analysis: Work with analytics teams to provide insights and recommendations based on collected data.
• Documentation: Maintain detailed documentation of tagging implementations, processes, and best practices.
• Training and Support: Provide training and support to internal teams on tagging and data collection best practices.
• Collaboration: Work closely with marketing, development, and analytics teams to understand data needs and ensure proper tag implementation.
• Troubleshooting: Identify and resolve any issues related to tag implementation and data collection.

What We're Looking For:

• Educational Background: Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
• Experience: Proven experience with tag management systems and web analytics tools.
• Technical Skills: Strong understanding of HTML, JavaScript, and web technologies.
• Problem-Solving: Excellent problem-solving skills and attention to detail.
• Team Player: Ability to work collaboratively in a fast-paced environment.
• Communication: Strong communication skills, both written and verbal.

Preferred Skills:

• Experience with data layer design and implementation.
• Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).
• Knowledge of SQL, web development, and database management.
• 2-3 years of experience with Google Tag Manager.
• 2-3 years of experience with custom HTML/JavaScript.
• Strong familiarity with marketing platforms, including configurations and implementations.
• Strong knowledge of Google Analytics and in-platform requirements for marketing and third-party platforms.

Location: Candidates located near a Nationwide campus will collaborate in office 2 days per week, enjoying the flexibility of remote work the remaining days.
 

Compensation Grade: G3

Job Description Summary

With the customer always top of mind, our Digital Marketing professionals work in culture that fosters new ideas, champions career advancement, amplifies leadership opportunities and values learning. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!

As a Consultant, you'll develop and implement multiple complex digital marketing strategies, campaigns and initiatives - web, internet, email, social media, mobile - and creative. You'll lead large budgets and creative resources to develop and deliver integrated marketing communications plans on time and on budget, i