Marketing Coordinator

Company Description

Who We Are: Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

Informa Markets Fashion is the leading producer of world-renowned fashion tradeshows and digital events such as MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry’s best talent and most dynamic opportunities will translate into stronger events for buyers and sellers and help us achieve our promise to the industry: to bring together great brands and retailers in superbly merchandised experiences, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

Job Description

The Revenue Marketing Coordinator is a highly-motivated, organized, and creative individual with a passion for marketing, copywriting, visual design, and – of course – fashion.  

Reporting to the Director of Marketing, the Revenue Marketing Coordinator is responsible for revenue marketing campaign execution in support of Informa Markets Fashion’s portfolio of 20+ trade events, which includes MAGIC, PROJECT, COTERIE, and SOURCING at MAGIC. This role is key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness while increasing spend and engagement of existing and new customers while driving revenue at live events, sponsorships, and digital opportunities while helping our customers – primarily fashion brands, retailers, manufacturers, and tech providers – grow their own businesses.

The focus may vary on a daily basis – from taking part in and supporting strategic planning, to project management and execution of deliverables, to helping to create project/campaign reports.  

Role Accountability and Duties:

• Creating email campaigns to nurture retention and net-new customers including copywriting and email layout
• Proactively manage upkeep of marketing landing pages and webpages throughout the year with strong attention to detail
• Support sales enablement efforts with project management support and copywriting
• Assist with planning and managing the email marketing campaign calendar to ensure all deadlines are met throughout the year
• Assist in creation of sales materials including sales/pitch decks, one sheets, proposals, etc
• Support the execution of omnichannel marketing campaigns including channels such as email, website, paid digital, print, mobile app, etc
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of marketing and business objectives
• Ideate and conceptualize meaningful, creative graphics and partner with design team to bring ideas to life
• Update marketing copy, content on brand websites, and other owned channels as needed and as directed by marketing leads, content team; work with brand managers and creative team to ensure updates are reflective of the brand look, feel, and voice
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels
• Assist with marketing campaign reporting for wider commercial team
• Provide budgetary support including processing and coding of invoices, reconciliation, and tracking
• Provide support to Revenue Marketing team and wider marketing team on various initiatives and projects as needed
• Light travel throughout the year (25%) is required to provide support during live fashion trade events
• Converse with external clients – including brands, buyers, influencers, etc – at events to gather feedback for marketing use

Qualifications

• 2+ years proven work experience within the marketing space
• Bachelor’s degree in Marketing or related field
• Strong attention to detail and organizational skills
• Strong written and interpersonal communication skills
• A proactive and entrepreneurial spirit with strong desire to take projects and run with them
• Goal-oriented, self-motivated, and easily adaptive to changing situations and requirements
• Interest in fashion,