Assistant Director, Digital Engagement, Communications

Department
 

Booth Advancement: Communications 1

About the Department
 

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary
 

As a part of the Communications Team within Chicago Booth’s Office of Advancement, the Assistant Director, Digital Engagement, Communications supports the digital engagement of alumni, donors, and volunteers by strategically using platforms and content to support the Office of Advancement’s alumni engagement and fundraising objectives.

Responsibilities

• Partnering closely with other members of the Communications Team, utilizes Marketo and other digital tools to create and deploy emails, which includes planning, proofreading, data/audience selection, QA and testing, and obtaining proper approvals for alumni-related communications as assigned. Specifically, the Assistant Director will be responsible for email marketing for advancement driven events, with the exception of Reconnect, Management Conference, and Economic Outlook, for which they may provide support as assigned. This role will also be responsible for non-recurring email needs, such as announcements and general updates to the alumni audience.
• Working with the Associate Director, Digital Engagement, Communicatoins, produces regular data and analytics reports to help the team monitor effectiveness of email, social media, and web.
• In collaboration with the Associate Director, Digital Engagement, Communications, provides tactical support to sustain and elevate the Office of Advancement’s social channels, currently LinkedIn and Instagram, including scheduling content, responding to partner requests, and offering graphics support.
• Working with the Associate Director, Digital Engagement, Communications, as well as with content-focused team members, regularly maintains the accuracy of pages on the alumni website and makes regular edits and updates to reflect current details and information. Conducts regular audits of ChicagoBooth.edu/alumni pages. Supports the future development of campaign website content.
• Creates and edits assets for social media, email, web and print, including image sourcing and resizing. Manages design projects with Booth Marketing and external vendor. Occasionally supports event photography needs, including scheduling, providing photo direction/shot lists, organizing and uploading event photos as necessary. Manages content on Booth Alumni YouTube playlist.
• Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
• Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity.
• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications