Sr. Product Marketing Manager, Foot & Ankle and Trauma

 Requisition ID:                       61897                          Title: Sr. Product Marketing Manager, Foot & Ankle and Trauma  Division: Arthrex, Inc. (US01) Location: Naples, FL

 

 

 

 

 

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for a Sr. Product Marketing Manager: Foot & Ankle and Trauma, to manage and support downstream marketing initiatives within the Foot & Ankle and Trauma portfolio. The successful candidate will build relationships with key customers and internal departments to help drive new business development and manage existing projects. Excellent interpersonal, presentation and leadership skills along with and a bachelor’s degree and one year of experience OR a master’s degree are essential for this position. The position does require travel.  The position is based in Naples, FL. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

 

Main Objective:

The Sr. Product Marketing Manager will lead, plan, and execute downstream marketing for Arthrex products in US and international markets.

 

Essential Duties and Responsibilities:

• Work closely with Product Director, Product Marketing Manager and product team to develop and manage promotional planning and execution for products and brands at Arthrex
• Along with the product team director and the Product Marketing Manager the first point of contact for the on all corporate marketing initiatives for a product group, including tradeshow support, advertising management, website development support, sales tools and international downstream marketing efforts
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Develop marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Manage all sales training efforts for a product team.
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Prepare marketing reviews for the Product Director and necessary members of the leadership team
• At the direction of the Product Director, and in conjunction with members of the product team, meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns
• Work with Product and Sales teams to develop tools and resources to support sales efforts in the field
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
• Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
• Establish and review marketing analytics to support messaging, product focus, and promotional planning
• Organize and maintain global market analysis Conduct research with surgeons, reps and patients to review and test messaging, gain feedback on materials, and obtain feedback on key products
• Work closely with MRM team to effectively move assets through the review and approval process in the MRM system
• May manage one or more direct reports
• Travel for training, meetings, and trade shows may be required up to 20%
• In-office, Naples FL-based position; not remote

 

Education and Experience:

• Bachelor’s degree required; preferably in business, engineering or clinical.
• Master’s degree pref