Sales Executive- The South
AppelloAbout the role
🤩SALES EXECUTIVE- The South
Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve.
🕰️Hours: 35 hours per week
📅Shift pattern: Monday - Friday 09:00-17:00
💸Salary: £35,000 per annum plus £10,000 OTE pa
🚗Car Allowance: £6000 pa
📍Location: Field based - South England (Including South Wales and south of Birmingham)
📆Start Date : March/April 2026
⚠️Please note that this role is subject to pre‑employment screening, including two years of referencing. All screening must be completed prior to your start date, which may result in the start date being adjusted if required.
🌍This role is a UK based role and any hybrid/remote work must also be within the UK.
😎Appello Perks :
161 hours holiday rising to 175 hours with length of service plus Bank Holidays
We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
24/7 employee assistance programme with an easily accessible app!
Family and friends’ discounts on our services & products
Pension Scheme, up to 4% Company matched
Free on-site parking
👇ABOUT YOU
You’re a confident, relationship‑focused sales professional with a proven ability to win new business and grow accounts. Tech‑savvy, organised, and commercially aware, you thrive in environments where digital solutions meet real‑world challenges - especially across housing, social care, or telecommunications.
🏆 Experience
Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
Skilled in the sales process, account management, and working closely with external customers
Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
Competent with CRM systems (Microsoft Dynamics or similar)
✨ Desirable
Experience in the health & social care market
Knowledge of IP‑based digital solutions, managed service models, and subscription‑based pricing
Background in telecoms, monitoring, TECS, or warden‑call systems
🎓 Qualifications & Training
Educated to GCSE/O‑Level/NVQ Level 2–3 or equivalent
Experience within social alarms, monitoring, digital telecare, or telecoms sectors
✨ Desirable
Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)
Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies
💡 Skills & Knowledge
Strong understanding of the housing and social care/TECS landscape
Excellent written and verbal communication
Skilled in relationship management, report writing, and attention to detail
Highly organised and able to manage varied workloads
✨ Desirable
Commercially aware with the ability to shape tactical and strategic solutions
Broad understanding of general business operations
🌟 Personal Attributes
Tech‑literate, including familiarity with IoT devices
Self‑motivated, proactive, and a supportive team player
Positive “can‑do” attitude with strong problem‑solving initiative
Professional, confidential, and able to prioritise effectively
Comfortable working under pressure and managing multiple deadlines
Strong stakeholder engagement skills — both internal and external
Flexible, open to learning, and willing to travel
Acts as a business champion and change agent
🏡 ABOUT THE ROLE
In this dynamic sales role, you’ll champion Appello’s digital solutions across the UK housing and social care sectors — driving new business, nurturing existing accounts, and helping customers navigate their digital transformation journey. You’ll build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry‑leading value.
DAY TO DAY
🚀 Promoting Appello Digital Solutions
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