Senior Associate, Ad Tech

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

Starcom Ad Tech is the heart of digital advertising here at Starcom. Ad Tech continues to grow because we are experts in the art of trafficking digital ad campaigns, skilled at fighting ad fraud, and outstanding optimizers. We are looking for individuals who love tech, are intellectually curious, can work well with others and on their own, and prefer proactive over reactive.

• Support the Associate Director and Supervisor on campaign execution and process evolution.
• Support the media and creative teams to activate digital campaigns (display, video, social, mobile, gaming and programmatic)
• Co-lead strategic conversations with client and media teams around technology integrations that can improve efficiency, range or quality of data, or support new media
• Support Associates in the basic aspects of the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. Lead the more complex aspects of trafficking, including Floodlight tags, DMP integrations, network upgrades, and more
• Lead conversations with the media team on ways to work faster and smarter.
• Collaborate with Ad Tech Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
• Collaborate with vendors on behalf of creative agencies when troubleshooting is required
• Become a Subject Matter Expert on any number of technologies; keep yourself and the team up to date on the ever-evolving media landscape through regular research and writing POVs
• You may work across multiple clients, in which case we want you to share the best practices of each with the rest of the group in order to improve our output and standardize our work

Qualifications

Qualifications:

• Bachelor’s degree or higher in technology, marketing, computer engineering, web development, mathematics, or equivalent
• Minimum of 1-2 years of experience in digital media (agency or publisher side)
• A passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence
• Experience with digital platforms –knows the ins-and-outs of second-and third-party vendors, ad servers of all stripes (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal, etc.), and/or VVF vendors (viewability, verification, and fraud prevention)
• Starcom clients are primarily Google CM360, Flashtaling, and Innovid users, so please tell us about your ad server experience especially in self service capacity. Also don’t be shy about your expertise with floodlights, rich media, etc.
• Knowledge/experience with Google Marketing Platform
• Skills in QA’ing ad tags and conversion tags in a browser environment or tag diagnostic tool are pretty key
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel (it’s all about filtering and pivoting)

Additional Information

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