Director, Programmatic

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Director, Programmatic oversees the development and execution of programmatic campaigns across channels. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Key Responsibilities:

• Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
• Lead the development of clear individual responsibilities/ structured training plans/ team competence/ KPI setting of your team
• Own programmatic strategy and campaign performance
• Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
• Solid knowledge of programmatic landscape – system setups on both DSP & DMP
• Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
• Reviews MMM results, provide additional context to results relative to programmatic activity, application of learnings against future investments
• Evaluate and select strategic solutions on behalf of select clients
• Leads media negotiations with DSP & DMP partners; consulting with clients and internal stakeholders

Qualifications

• 7-10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5+ years of team management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Excellent written and verbal communication skills (PPT, visual story telling necessary) allowing individual to explain how programmatic plans were developed, what they entail, and how they were executed
• Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively leverage those levers
• Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, AOP, AAP and Facebook and X APIs
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Vast understanding of the programmatic landscape
• Proficiency in Microsoft Office Suite
• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent preferred

Additional Information

Publicis Collective an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.