Director, Product Marketing

Eigen Labs is more than just a leading name in the blockchain space. We’re the driving force behind EigenLayer, a game-changing solution that revolutionizes crypto-economic security. Imagine a world where blockchain projects break free from the shackles of the scaling trilemma and capital limitations.

We’re building a platform to deliver security to novel distributed applications. In today's blockchain ecosystem, each service is typically secured by its own tokenized trust-network. With EigenLayer, services can build upon the established security of the Ethereum trust network, unlocking untold scalability while maintaining security and decentralization.

This is a full-time position that is fully remote or located with the largely Seattle-based team.

The Role

As the Director of Product Marketing, you will build, operate and scale our product marketing machine from the ground up. We are seeking a talented, self-directed Product Marketer to join our team and help shape the development of the verifiable cloud. In this role, you will work closely with engineering teams to set product positioning and strategy, define and direct our developer go-to-market, drive product launches and shape the perception of EigenLayer as a comprehensive developer platform for building verifiable applications and services

You will lead the execution of our Developer GTM with counterparts across the company and ecosystem. Execution will span owned, earned and community channels, paid and performance media, 3rd party events, and technical skilling. If you’re excited by the prospect of defining how EigenLayer can empower developers and drive the growth of verifiable apps, agents and services, we’d like to hear from you!

You Will Own:

1. Release marketing and GTM execution Drive the end-to-end strategy and execution for product launches, owning the cross-functional release marketing calendar and ensuring high-impact rollouts across channels, aligned with our evolving platform and AVS offerings.

2. Product narratives and positioning Craft compelling, technically grounded narratives that differentiate EigenLayer in the market—translating complex concepts into clear value propositions tailored to developers, operators, partners, and the broader ecosystem.

3. Product growth Continuously test, refine, and optimize the programs and assets that fuel product growth—from collateral and events to website and co-marketing—while leveraging competitive insights and ecosystem metrics to inform strategy

What You Will Do:

• Product positioning and strategy:

  • Define the long-term vision and strategy for EigenLayer in conjunction with General Managers and PMs based on a deep understanding of developer needs, market and user research and trends, competitive landscape, and Eigen Labs’’ business goals and strategy.

  • Define and communicate the value proposition our core first party developer offerings as well as our rich ecosystem of third party AVSs

  • Help steer product roadmap based on customer, market, and competitive insights; and own the public-facing roadmap.

  • Partner with Content, Comms and Creative teams to land product-centric value propositions and messaging on external channels

• Go-to-market strategy

  • Own the GTM strategy for our evolving set of platform offerings, mapping out core developer persona and journeys, developing messaging & positioning, use cases, competitive intelligence, and launch strategy.

  • Support pricing & packaging decisions for new products

• Product disclosure and launch:

  • Own release marketing from end to end — define streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact and adoption, and analyzing launch performance to identify opportunities for improvement.

  • Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages

  • Lead the execution of priority GTM campaigns, scaling impact through supporting teams across Product, Creative, Growth, Content, and Developer Relations 

  • Manage the developer marketing budget for execution across channels.

• Full-funnel execution

  • Partner with Content and Developer Relations team to design and measure top of funnel marketing initiatives as the subject matter expert for developer products

  • Work with Growth and Sales to drive pa