Associate Director, MLR Transformation Excellence in Content Delivery

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Position Summary:

The Associate Director, MLR Transformation Excellence will be a key role in ICD executing on the GenAI Content Hub model as part of the end-to-end marketing transformation.  This role will be responsible for optimizing and evolving MLR Processes within the content hub - and in close collaboration with MLR and PReP teams.

Key Responsibilities:

• This role will focus on establishing best practices to inform steady state execution excellence and also leading evolution of process and technology opportunities drive a reuse mindset, streamlined review and accelerate content delivery

• Actively drive change management and adoption of digital transformation with cross functional reviewers in the medical, legal, and regulatory (MLR) review process, identifying opportunities for efficiency

• Identify, evaluate, and implement new tools and platforms to enhance creative, authoring, production, review, and distribution processes.

• Advise on existing workflows within Veeva Vault to streamline content lifecycle management, from creation to approval and distribution.

• Provide a perspective around the future of Legal Medical and Regulatory Processes in Life Sciences (MLR) and drive thought leadership on the subject including how it relates to AI and emerging technologies.

• Collaborate with MLR & PReP teams to create a strategy and roadmap for how MLR process step can continue to drive excellence in end-to-end content transformation.

• Demonstrate excellence in product management by combining business, process and technology knowledge to develop and manage product roadmaps, define meaningful OKRs, and drive value and impact.

• Ability to ensure that the product continues to deliver efficiency and effectiveness, while meeting the evolving needs of our marketing and medical teams.

• Facilitates the content production and deployment process and partners with ICDx process leads to continue evolving the space.

Key Qualifications & Experience:

• Expertise marketing content end to end processes and technology in or outside pharma (e.g., consumer health, consulting firms), especially in industries with heavy digital channel usage​

• Experience with production and deployment for different types of content across channels, incl. review process, channel operations​

• Familiarity with modular content processes (e.g., content mapping, tagging)​

• Knowledge of industry trends and benchmarks across channel performance for different customer types (e.g., HCP, patient)​

• Experience in working in a cross-functional environment and coaching teams​

• Experience working on agile teams​

• Significant experience in MLR (-like) processes and trends in industries with heavy use of digital channels​

• Knowledge of industry trends and benchmarks for content delivery and channel execution

• Leverages creative and analytical approaches to identify and activate seamless execution opportunities

• Experience working with external creative and media agencies​

• Facilitates content production process for brand teams, enabling agile ways of working​

• Knowledge and experience with MLR processes for content production

• Knowledge of MarTech requirements for omnichannel pull through; adopts new tech / ways of working to enable content deployment faster

• Experience using modular content creation (e.g., tagging, taxonomy)​

• Adopts an internal and external customer-focused mindset in building strategy and tactics fo