VP AI Communications Leader

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

 

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.  

   

About SAP’s Communications Team
SAP’s Global Communications (GC) organization leads programs focused on building and protecting SAP’s reputation and supporting the company’s profitable growth. To do so, GC’s 300+ employees engage with analysts, bloggers, employees, influencers, as well as social and traditional media across all regions and countries where SAP does business. We develop and lead campaigns and programs which tell powerful stories about SAP’s impact on the world and with customers. The team is a hub for creativity, big ideas, strong opinions, and approaches which challenge the norm.

As part of GC, our Solution Communications organization is responsible for shaping and driving SAP’s innovation narrative and developing an integrated communications strategy and execution plan aligned to SAP’s growth goals. At the heart of our innovation story is SAP Business AI. With its powerful analytics and artificial intelligence capabilities, SAP Business AI offers enterprises a strategic advantage by providing real-time insights, automating processes, and enabling predictive analytics.

 

Purpose & Objectives

We are looking for an experienced and strategic Head of Communications to build and lead our SAP Business AI communications team. In this role, you will define and execute an integrated communications strategy that elevates our storytelling for a tier 1 audience in support of SAP Business AI’s capabilities, latest innovations, and the outcomes its driving for our customers. The strategy will integrate Analyst Relations, Public Relations, executive communications, employee communications, and content, and in close partnership with marketing.

The ideal candidate has public relations, executive communications and/or corporate messaging experience, and can proactively develop communications plans and strategies that will help us shape and drive perceptions of SAP Business AI in the market. This role will report to the Global VP, Solution Communications.

 

Expectations & Tasks
In this role, you will:

• Build and drive an integrated communications plan for internal and external audiences, collaborating closely with AR, PR, and Marketing teams to elevate our storytelling to tier 1 audiences.
• Lead a global group of communications professionals, inspiring confidence and collaboration.
• Develop thought-provoking messaging to influence key audiences, including talking points, speeches, blogs, and press releases.
• Own the content strategy, messaging, and execution of key programs, including podcasts, webinars, and other virtual and in-person events.
• Partner with marketing and communications to provide narrative and storytelling support on messaging, value props, and other materials to drive consistent, credible, and differentiated content.
• Establish proven methodologies