Senior Director of Strategic Marketing, General Medicine

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Director of Strategic Marketing, General Medicine.

The Senior Director of Strategic Marketing is responsible for leading a team of product managers and for developing and executing the overall general medicine marketing strategy. The successful candidate will serve as a key member of the Marketing Extended Leadership team, relevant Business & Technical teams and serve as a strategic commercial partner to the business unit and sales teams as well as the scientific, clinical, and R&D teams. This position requires a seasoned marketing professional and people leader with a deep understanding of marketing principles, strategies, and tactics, as well as experience leading and managing commercial teams. Experience in healthcare and diagnostics is a strong plus for this role. The Senior Director of Strategic Marketing reports to the Head of General Medicine, Women’s Health & Genetics marketing.

About Labcorp

Labcorp (NYSE: LH) is a global leader of innovative and comprehensive laboratory services that helps doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. The company's more than 67,000 employees serve clients in approximately 100 countries, provided support for 84% of the new drugs and therapeutic products approved in 2023 by the FDA, and performed more than 600 million tests for patients around the world. Learn more about us at www.labcorp.com.

Responsibilities:  

• Develop and execute marketing plans that achieve business objectives across multiple channels and audiences

• Oversee the development of creative assets, messaging, and positioning in alignment with brand guidelines, strategy, and business objectives

• Budgetary stewardship for all marketing initiatives and work with Customer Marketing Director Finance and Market Insights team to track ROI and conversion rates or other business KPIs to prioritize & optimize spend

• Analyze customer data to develop insights that inform marketing strategies and tactics

• Work closely with market research to understand customer beliefs, needs, preferences, and trends

• Lead team to develop strategic go-to-market plans for screening and diagnostic tests and solutions

• Work with sales leadership to create demand generation programs that drive pipeline growth

• Deliver high-quality results on time and within budget, leading and inspiring your team to do so also

• Lead a team of marketing professionals, providing guidance, mentorship, and career development

• Keep abreast of industry trends and best practices, sharing knowledge with the team and applying learnings to improve performance

• Develop and maintain relationships with key stakeholders across the organization, representing General Medicine and Marketing across the enterprise

• Develop marketing strategies that align with the company’s overall objectives, including creating product or service offerings that meet assigned customer needs

• Develop and implementing long-term strategies for growing brand awareness and increasing market share

• Managing relationships with vendors and suppliers to ensure that products are delivered on time and according to specifications

• Oversee all stages of the product development process from concept to production, by leading product managers and working cross functionally with other departments

• Collaborate with other department leaders to ensure marketing initiatives are aligned with overall business and scientific strategy.

• Conduct market research and analyze consumer trends to inform marketing strategy and product development.

• Develop and manage the marketing budget, ensuring the efficient and effective use of resources.

• Oversee the creation of all marketing materials, including advertising, sales collateral, and digital content for General Medicine

• Work with customer marketing/marcomm leads to provide strategic input for execution of marketing campaigns across multiple channels, including social media, email, and traditional advertising.

• Monitor and report on the effectiveness of marketing initiatives, using data to inform decision-making and adjust as needed. Partner with business senior leaders and their teams to drive impact against company mission to impro