Global Senior Makreting Manager, Workwear

Company Description

Why join Avery Dennison:

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at www.averydennison.com. 

Benefits:

At Avery Dennison, some of the great benefits we provide are:

• LGBTQ+ Inclusive Care Support: Primary and specialty care from a provider with LGBTQ+ experience.

• Company-Paid Basic Life Insurance: Provides twice your base annual salary up to a $50,000 maximum at no cost to you.

• Paid Parental Bonding Leave: You are eligible for Parental Bonding Leave for new additions to your family.

• Retirement Savings 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.

Job Description

As the Global Senior Marketing Manager, Workwear, you will command the global strategic direction for our workwear portfolio, driving market leadership and commercial success for our specialized Embelex solutions that are vital to workwear integrity and compliance across industrial environments. This is a high-impact role that demands the execution of fully integrated global marketing campaigns, with the goal of driving tangible brand growth and client engagement, and securing revenue growth across our workwear ecosystem. The successful candidate will act as a pivotal, trusted strategic partner to the global commercial leadership team, facilitating proactive alignment of all marketing initiatives with core business goals. Success requires a clear focus on market development, deep command of complex global B2B markets, and strong external visibility across global workwear, laundry, and safety industries.

Key Responsibilities:

This is a remote position based in the United States. Key responsibilities include:

• Forge global market awareness and aggressively build brand equity for Avery Dennison’s workwear solutions, cementing the company as an undisputed thought leader.

• Architect, launch, and relentlessly optimize integrated global campaigns across digital, social, email, and offline channels, masterfully tailored to influence the workwear buying committee.

• Lead the charge with the Events team to define the dominant brand presence, messaging, and product positioning at major global workwear, safety, and textile trade shows.

• Act as the mission-critical central marketing authority, bridging the gap between Product Management, Regulatory/Compliance, Commercial Sales, and Global Creative teams.

• Rigorously analyze global campaign data, regional sales performance, and ROI to precisely measure marketing impact and accountability.

Qualifications

Qualifications:

• 5–7 years of progressive B2B marketing experience, with a proven background specifically within the workwear, protective apparel (PPE), or industrial textile laundry industries.

• Bachelor's degree in Marketing, Business, or a related technical field; MBA a plus.

• Experience leading matrixed, cross-functional global teams, with the ability to manage potential direct reports.

• Proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns.

• Deep understanding of the workwear ecosystem, including industrial laundry durability requirements, safety/regulatory standards, and corporate uniform procurement channels.

Additional Information

The salary range for this position is $124,000- $185,000/ year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or nece