Senior Manager, UX Design

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.  So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit VF Careers or www.vfc.com.

What will you do?

A day in the life of a Senior Manager, UX Design at VF looks a little like this.

As a Senior Manager, UX Design, you’ll set the vision for world-class digital experiences that define how customers discover, engage, and purchase with ease. Operating at a strategic level, you’ll partner with business stakeholders, product leaders, and engineering teams to shape product direction and ensure design excellence across the organization.

You will bring a proven track record in eCommerce design, with the ability to anticipate user needs, align stakeholders, and elevate design standards. You won’t just design flows, you’ll architect scalable systems, frameworks, and principles. Balancing empathy for users with a deep understanding of business goals, you’ll ensure every interaction is intuitive and impactful.

As a thought leader, mentor, and hands-on contributor, you’ll challenge assumptions, inspire innovation, and raise the bar for what great design means. Whether defining long-term vision or refining the smallest interaction, you’ll make complex journeys seamless and transformative experiences inevitable.

You’ll also lead and develop a team of UX designers, fostering a collaborative culture that champions creativity, accountability, and continuous growth.

Let’s break down that day-in-the-life a bit more.

• Own the end-to-end design vision across our eCommerce ecosystem including web, mobile, and emerging digital touchpoints. Ensuring consistency, scalability, and design excellence
• Translate user research and market insights into strategic, user-centered design solutions that drive engagement and conversion
• Develop and evolve design systems, frameworks, that uphold brand integrity and accelerate team efficiency
• Architect seamless customer journeys that balance conversion goals with usability, accessibility, and delight
• Partner with engineering and product leaders to ensure design intent is executed with precision, quality, and technical feasibility
• Lead design execution with accountability for timelines, deliverables, and cross-team alignment, ensuring projects are delivered on schedule without compromising quality
• Leverage quantitative and qualitative data (e.g., heatmaps, analytics, A/B testing) to continuously refine and elevate user experience
• Manage, mentor, and grow a high-performing team of UX designers. Foster a culture of creativity, collaboration, and continuous learning through coaching, feedback, and career development.
• Influence product strategy and champion user-centric design across the organization, setting new benchmarks for eCommerce experiences
• Quality Assurance: Review and approve design deliverables to ensure they meet brand standards, accessibility guidelines, and usability best practices.
• Drive innovation by challenging assumptions and anticipating future consumer behaviors to keep our experiences ahead of market expectations

What do you need to succeed?

• We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience with 4+ years focused on eCommerce platforms.

. The foundation skills you will need in this position are:

• 8+ years of professional experience in design, with 4+ years focused on eCommerce platforms.
• Bachelor’s degree Information Technology, Design, HCI, or equivalent industry experience
• Proven success leading cross-functional teams and managing design talent. Skilled in mentoring, fostering collaboration, and navigating complex stakeholder relationships within global or enterprise-level environments.
• Experience with data interpretation and hypothesis-driven decision-making to guide initiatives
• Fluency in SEO best practices, WCAG accessibility guidelines, and performance metrics relevant to eCommerce environments
• Expertise in user and market research methodologies
• Strong portfolio showcasing end-to-end eCommerce design solutions, across both web and mobile platforms
• Expertise in design and prototyping tools (Figma, Sketch, Adobe XD, etc.).
• Strong understanding of responsive and mobile-first design principles
• Working Knowledge of HTML/CSS and