Senior Marketing Operations Specialist

About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments. 

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune. 

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology. 

Today, Nerdio is used in over 50 countries by more than 5,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible. 

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

Do you love being on the cutting edge of marketing technology and using it to drive pipeline? We are in the exciting stages of building out our core marketing tech stack and we’re looking for a highly skilled Senior Marketing Operations Specialist to join our marketing operations team to help. If you are passionate about driving marketing performance through technology and process optimization, we’d love to hear from you! 

What you'll do

• Marketing Technology Management: 
• • Evaluation, configuration, integration, and ongoing optimization of marketing technologies that help improve our funnel conversion, lead quality, and process.  
  • Manage data integration and synchronization between marketing automation platforms, CRM systems, and other key marketing technologies. 
  • Drive adoption & enablement of our marketing tech stack to ensure we are getting the most value from our investments 

• Support Campaign Execution & Optimization: 
• • Develop, implement, and optimize automated workflows, lead scoring models, and campaigns in HubSpot to drive lead generation and conversion. 
  • Assist with event and content syndication lead imports and setting up registration for events in HubSpot 

• CRM & Data Management: 
• • Assist with the alignment and integration of marketing and sales data in Salesforce, ensuring clean, accurate, and actionable data. 
  • Support the management of lead scoring and segmentation strategies to drive personalized marketing efforts. 
  • Regularly work through data quality/audit dashboards to help unblock kinks in our lead flow process 

• Reporting & Analytics: 
• • Support with report creation to track key performance metrics, ensuring the marketing team has accurate, real-time insights. 

• Process Improvement & Efficiency: 
• • Proactively identify opportunities for process optimization across the marketing tech stack and implement best practices for scaling campaigns and improving efficiency.  
  • Collaborate with other teams (SDRs, Sales, IT, Product, etc.) to streamline workflows and processes across the business. 

• Training & Enablement: 
• • Provide training and support to team members on marketing systems, processes, and best practices. 
  • Act as the primary point of contact for troubleshooting issues and providing technical support for certain marketing systems. 

Qualifications

• 4-6 years of experience in marketing operations or demand generation, preferably in B2B technology companies.
• Strong hands-on experience with marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Proven experience with Salesforce and