Corporate Marketing Sr. Analyst

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About the Team: Have you seen the latest Salesforce commercials featuring Matthew McConaughey? Join our Global Brand Operations team at Salesforce, where innovation meets excitement. This role supports a team of world-class marketers who are responsible for driving awareness and perception of the Salesforce brand. We do this by activating Brand-level programs, Sports Marketing partnerships like Formula 1, and our educational platform, Trailhead. We're driving the future of CRM with AI, Data, and Trust, using powerful storytelling and marketing strategies that amplify our global presence. With over 6.8 million Trailhead users, we're revolutionizing learning and adoption, enhancing customer engagement and productivity. Could this be the next opportunity you're looking for? Don't just take our word for it—ADWEEK named Salesforce the B2B Brand of the Year!

About the Role: Are you someone who doesn’t get bored with the basics? Do you thrive in an environment where you can tackle something different every day? Dive into a role where you contribute to impactful, connected campaigns that not only excite and inspire but also set industry standards. Advocate for the operational pillars crucial to build strong brand programs, always backed by data. 

Join our team as a Global Strategic Processes & Enablement Sr. Analyst, where you'll be essential to our marketing operations and agency collaborations. You'll play a key role in improving the efficiency of our marketing team by empowering marketers to confidently adopt new ways of working. This position requires strong organizational skills and the ability to seamlessly collaborate across global teams. You'll be responsible for maintaining marketing processes, managing documentation, handling communications, and aligning business requirements. We'll help you grow into a Marketing Operations expert, providing the guidance and tools you need to improve your skills.

Key Responsibilities:

•  Paid Media Excellence: Discover opportunities to drive efficiency in the go-to-market process for media buying, both with agencies and internal teams. Analyze and refine workflows to streamline operations, ensuring timely, brand-safe, compliant, and effective campaign launches.
•  Brand Safety and Compliance: Maintain and update brand safety escalation policies in collaboration with legal and marketing teams. Conduct regular audits of who has access to accounts and advertisers. Understand and communicate how to share data and audiences safely and in compliance by platform and partner.  
•  Team Enablement: Gather feedback from global campaigns and sports marketing leaders on knowledge gaps, guide best practices, and self-serve resources. Facilitate collaborative learning sessions and communicate upcoming workshops to share insights, best practices, and innovative approaches. Utilize critical thinking and problem-solving to optimize marketing operations. 
•  Broadcast Communications: Clearly convey sophisticated ideas, timelines and operational mentorship. Tailor updates to specific needs and interests of the audience. Own monthly communications, consolidate key deadlines and critical launches for team visibility. Share cross-functional resources applicable to team success. Prioritize topics and posting cadence with media buying agency for updates on processes, POV recommendations, relevant research, office closures, and more.
•  Dashboard, Measurement, and Taxonomy: Partner with internal Medialab team, Brand Insights and external agencies to audit dashboard metrics and taxonomy, attend relevant meetings, and address data-related inquiries. Ensure alignment with overall marketing objectives. Technical experience not required but is a nice-to-have.  
•  Operational Support: Be the backbone for our dynamic teams like Sports and Brand Partnerships. Navigate the ins and outs of procurement, advise on vendor relationships, and facilitate any reporting needs. Collaborate with Procurement, Legal, Marketing Analytics, and Marketing Operations,