Aladdin Wealth Product Marketing, Vice President

About this role

BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary, and individual investors around the world. BlackRock’s mission is to create a better financial future for our clients. We have a responsibility to be the voice of the investor, and we represent each client fairly and equally. Constant communication with a diverse team of partners strengthens us and delivers better results for our clients. Continuous innovation helps us bring the best of BlackRock to our clients. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs 

About Aladdin Wealth Tech 

Aladdin Wealth Tech is BlackRock’s technology business serving the global wealth management industry. We bring the best of Aladdin’s sophisticated portfolio construction and risk capabilities to the financial advisors, bankers, CIOs, risk managers, and business leaders of leading wealth managers, enabling them to deliver better, more personalized portfolios to their clients and to differentiate and grow their businesses. We are a global team of product, go to market strategy, client, implementation, and analytics professionals pioneering the next generation of WealthTech capabilities. 

About the Aladdin Wealth Tech Product Marketing Team 

You will be part of the Aladdin Wealth Product Marketing team, which is responsible for designing and executing the go to market strategy for Aladdin's wealth management solutions. You will work closely with product managers, engineers, sales, and marketing teams to understand the needs of the target market, communicate the value proposition of Aladdin Wealth, and drive adoption and retention among clients. 

As a go to market strategist, you will: 

- Conduct market research and competitive analysis to identify and prioritize market segments, buyer personas, and use cases for Aladdin Wealth 

- Develop and execute go to market plans for new and existing products and features, including positioning, messaging, packaging, and distribution strategies 

- Create and deliver compelling content and collateral for different stages of the buyer journey, such as pitch decks, case studies, white papers, and newsletters 

- Partner with sales and marketing teams to support generation of leads, nurturing of prospects, and closing deals 

- Track and measure the impact of go to market activities on key metrics, such as revenue, market share, customer satisfaction, and retention 

- Provide feedback and insights to product and engineering teams to inform product roadmap and feature prioritization 

- Design and implement user adoption strategies, such as onboarding, training, support, and advocacy programs 

- Analyze user behavior and feedback data to identify user pain points, needs, and opportunities for improvement 

- Collaborate with cross-functional teams to create and execute user engagement campaigns and initiatives 

- Plan and coordinate product launches, including setting launch goals, timelines, and deliverables 

- Communicate product updates and benefits to internal and external stakeholders, such as employees, clients and partners 

- Scale the product marketing processes using Gen AI