Senior Copywriter (Marketing)

Job purpose

As a senior member of the creative team, you will be responsible for developing compelling and innovative copy that aligns with our brand voice and resonates with our target audience. The ideal candidate will bring a strategic mindset, exceptional storytelling abilities, and a passion for creating impactful content across various channels.

Key Responsibilities:

1.       Conceptualization and Ideation:

·         Collaborate with the creative team to brainstorm and develop creative concepts that align with marketing objectives.

·         Translate marketing briefs into engaging and persuasive copy that communicates the brand's message effectively.

2.       Copy Development:

·         Create clear, concise, and compelling copy for a variety of channels, including but not limited to digital campaigns, social media, email, print, and website content.

·         Develop and maintain a consistent brand voice and tone across all communication touchpoints.

3.       Strategic Thinking:

·         Work closely with the marketing team to understand target audiences, market trends, and competitive landscapes.

·         Contribute to the development of strategic messaging that differentiates our brand in the market.

4.       Content Collaboration:

·         Collaborate with designers, art directors, and content managers to ensure a seamless integration of copy and visual elements according to the content plan.

·         ensure alignment with brand guidelines.

5.       Project Management:

·         Manage multiple projects simultaneously, ensuring deadlines are met and high-quality standards are maintained.

·         Work with cross-functional teams to understand project requirements and deliver compelling copy that meets objectives.

Qualifications:

·         Bachelor's degree in English, Marketing, Communications, or a related field.

·         7+ years of proven experience as a creative copywriter, with a focus on developing impactful marketing content.

·         A strong portfolio showcasing a range of writing styles and successful campaigns.

·         Excellent storytelling and conceptual thinking abilities.

·         Proficiency in understanding and applying brand guidelines.

·         Strong attention to detail and the ability to thrive in a fast-paced environment.

·         Familiarity with digital marketing trends and emerging platforms.

·         Excellent command of the English Language (C2 level certification desired, LanguageCert C2 LTE or C2 IESOLcertificate would be a plus). Extra languages will be considered as an asset

·         Excellent use of MS Office

What we offer:

·         Competitive remuneration package

·         Work in an international, dynamic and fun atmosphere

·         Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees

·         Complimentary coffee and tea in all our premises

·         Huge learning experience in using best practices and global environment

·         Constant personal and professional development

·         100% Virtual Hiring Process

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

·         A basic or enhanced Disclosure Barring Service (DBS) check

·         Right to Work in the UK check (including nationality, identity and place of residence)