Industry Principal- Accounting & Finance

Summary:

The Industry Principal - Accounting & Finance (A&F) provides practitioner insights acquired through knowledge of Accounting & Finance processes that inform marketing and sales strategies for Workiva solutions within area of expertise. These insights includes thought leadership, buyer persona and product positioning, sales training, and other marketing support that drive desired outcomes for Workiva's marketing and sales efforts. 

The Industry Principal - A&F is a subject matter expert (SME), is aligned to a traditional product marketer within their area of expertise, and supports a broad cross-departmental team aligned to Workiva solutions and marketing campaigns. 

This role applies deep Accounting & Finance practitioner experience to help traditional marketing and sales teams understand the inherent challenges faced by practitioners and how Workiva's solutions can solve them. This role uses solution experience to help current and potential Workvia customers understand how Workiva solutions can be used to drive positive business outcomes. 

While not directly accountable for sales and marketing performance, The Industry Principal - A&F plays a critical role in helping to drive Workiva's business initiatives.

What You’ll Do

• Partner closely with traditional product marketers and support cross-functional solution teams within the SME's area of expertise

• Draft and execute thought leadership (in-person and virtual events, written content, internal trainings, etc.) to advance awareness, credibility, and progress Workiva prospects as an influencer

• Provide strong influence in identifying and developing marketing strategies and campaigns

• Assist in conceiving, developing and producing marketing artifacts through strong industry expertise

• Driving customer persona training and understanding of how common technology is used

• Watch for trends in the marketplace and how those trends impact Workiva's objectives including emerging market opportunities

• Support sales efforts as needed by joining sales meetings and lending perspectives on pricing and solution licensing

• Share opinions and perspectives as needed within the SME's relevant practitioner expertise

• Consult with Workiva team members as needed to support understanding of Workiva customers and the technology they use

Minimum Qualifications:

• Bachelor’s Degree or equivalent combination of career experience and expertise

• 10+ years of relevant practitioner experience in accounting, finance, or related fields 

• Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 6 years of experience

Preferred Qualifications:

• Professional certifications: CPA

• Master's Degree preferred

• Strong verbal and written communication skills directed to all levels of an organization

• Ability to collaborate on go-to-market approach and strategy.

• Successful track record collaborating and influencing cross-functional leadership teams

• Demonstrated willingness to share relevant opinions and perspectives with a high-level of self-awareness and emotional intelligence

• Extraordinary project management skills 

 

Working Conditions & Physical Requirements

• Up to 40% travel

• Reliable internet access for any period of time working remotely, not in a Workiva office.

• #LI-REMOTE

How You’ll Be Rewarded:

• Salary range in the US: 

$147,000.00 - $250,000.00

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

• Customer Success:  Always delight our customers.

• Trust: Rely on each other. 

• Integrity: Do the right thing, every time. 

• Collaboration: Share resources and work together. 

• Innovation: Keep creating solutions and finding better ways. 

• Inclusion: Suppor