Sr. ABM & Digital Marketing Manager- AI

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

 

Anaplan is looking for a Sr. ABM & Digital Marketing Manager- AI to join the ABM-Digital team.   You will be crucial in driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. Reporting to the Director of Digital and ABM, you’ll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.  

Your Impact  

Marketing Strategy and Execution:  

• Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships  
• Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers  
• Identify trends and insights, optimizing marketing activities based on learnings to improve performance  

Cross-Functional Collaboration:  

• Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives  
• Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns  
• Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported  

  

Planning and Budget Management:  

• Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns  
• Oversee vendor selection and contracts as needed  

Campaign Performance and KPIs:  

• Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics  

Your Qualifications  

• Bachelor’s degree in Business, Marketing, or a related field  
• 7+ years of B2B demand generation experience in SaaS environment  
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital