Treatment Planning Marketing Manager - REMOTE

Together, we can beat cancer.

At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.

We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

If you want to be part of this important mission, we want to hear from you. 

As the Treatment Planning Solutions (TPS) Product Marketing Manager for the Digital Oncology portfolio, you will be responsible for creating and managing the global commercial product marketing strategies for our growing Digital Oncology portfolio, with a focus on our Eclipse TPS Software.

You will be a part of the Marketing team, responsible for the creation and execution of all product activities (value proposition & messaging, product launches, campaigns, lifecycle management, and initiatives). A valuable team member who will collaborate with a global cross-functional team to ensure market success.

Major responsibilities:            

• Represent the digital oncology product line as a subject matter expert for Treatment planning at trade shows, KOL visits, scientific meetings, and industry working groups.
• Maintain up to date product knowledge and trends including competitor products
• Identify market needs and opportunities via customer research, competitive analyses, and industry expertise.
• Collaborate with Product Management on treatment planning product roadmap to ensure customer needs are met and align on the commercial and marketing strategy.
• Collate, organise, and structure feedback from customers, and GEO Sales & Marketing to ensure customer feedback are fed into product roadmaps and offers
• Lead development and execution of product launches, bringing creativity, vision and brand awareness
• Develop and communicate product insights, positioning, and value proposition throughout the organization crafting alignment around the goals of the company
• Work closely with education, and professional services team to ensure training and deployment needs are designed to ensure effective adoption of our solutions, for the various customer segments, adapting as necessary over time.
• Generate marketing materials and sales training content for use by downstream regional/geographic marketing teams worldwide.
• Partner with GEO marketing leaders to establish consistency in product positioning and branding in all key markets
• Work with Sales to analyse sales trends and develop customer segmentation strategies for targeted product launches, and growth initiatives. Ensure the commercial strategy aligns with local needs and a targeted country approach.
• Complete all necessary country readiness activities as needed.
• Works with the Geo Marketing team to identify training needs and opportunities for internal sales team and distributor partners.
• Work with and build key clinical partners with a view to increasing representation at national and international conferences and events and through scientific publications
• Make product obsolescence and discontinuation decisions for lifecycle management in coordination with product management and commercialization team.
• Create documentation, templates and supporting material as required.
• Manage time accordingly so projects/tasks are run on time and escalate when key milestones will not be met.
• Performs other duties as assigned

Education / Experience:          

Education requirements: Bachelor’s Degree (or equivalent experience)

Related Experience: Career experience in the field of Radiation Oncology, Treatment Planning

Skills:             

• Experience with treatment planning solutions
• Understanding of radiation therapy customers, their requirements & clinical workflow
• Experience working in commercialization, product launches and pricing strategies (desirable)
• Skilled in PowerPoint presentations and creating marketing documentation
• Understanding of digital applications/ cloud applications and the SaaS business model (desirable)
• Results driven with a passion to learn more
• Extremely organized and able to work well in a fast-paced, collaborative environment
• A team player with creative ideas around m