Senior Outbound Marketing Manager, CoStar Real Estate Manager

Senior Outbound Marketing Manager, CoStar Real Estate Manager

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Job Description

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OVERVIEW 

 

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.   
  
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our Clients.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our Clients, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our Clients, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.   

  

CoStar Real Estate Manager   

CoStar Real Estate Manager is the leading platform for lease accounting, lease administration and the management of portfolios, transactions, projects and construction. Clients use CoStar Real Estate Manager to make smarter decisions and to enable their team to work together more effectively.   

Learn more about CoStar Real Estate Manager.  

 

Job Description 

 

Do you get excited about segmentation and conversion rates? Can you write copy that informs and inspires? Are you comfortable switching from direct response to thought leadership?  

  

If so, you may be the well-rounded Senior Outbound Marketing Manager we’re looking for.   

 

CoStar Real Estate Manager solves enterprise-level lease lifecycle challenges. It’s the only platform combining the most trusted commercial real estate market analytics with the most recommended lease accounting and management apps. It’s also backed by first-to-market expertise, unrivaled customer support and guaranteed implementation.   

 

As an industry leader, we need to fill a unique, hands-on position to generate more marketing- and sales-qualified leads via outbound channels such as email. This position would work closely with BDRs and Sales Representatives to make sure every lead we generate is handled with thoughtfulness. The position would also interact closely with our content and demand generation teams.  

 

Responsibilities  

• Strategize, write and manage email nurture programs​ 

• Coordinate BDR + sales rep outbound activity​ 

• Write and manage newsletters + customer comms​ 

• Coordinate with inbound team to make content cohesive​ 

• Increase email traffic to website​ 

• Increase MQL to SQL conversions 

• Strategize and m