Associate Director, Media Technology

Company Description

Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Job Description

The Associate Director of Media Technology should serve as an expert on marketing technology and is responsible for staying abreast of the latest digital trends to bring innovative solutions based on clients needs. You will report to the Director of Media Technology and be essential in the day-to-day running of the Media Technology department and designated accounts.  You must work well in a team-based, fast paced, detail-oriented environment, resourceful and demonstrate the initiative to participate in advanced projects. You will be required to develop and present presentations and POVs to clients, media partners/vendors, internal/external account teams, etc.  

Campaign & Technical Support: 

• Establish best practices and maintain adherence to industry standards 
• Provide leadership support within internal departments and external partners supporting all trafficking needs and ensuring that all materials are received and/or distributed properly 
• Act as a technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio)  
• Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives 
• Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity 
• Point of escalation for all technical issues 
• Experience with tag management systems, data management platforms, and/or web analytics systems.  
• Experience with or understanding of database technologies are a plus. Experience with Kochava, Adjust, AppsFlyer, or other mobile attribution platforms a huge plus 

Client & Internal Relationships: 

• Keep clients and internal teams moving and on task to complete deliverables 
• Manage relationships with external vendors 

• Excellent interpersonal, verbal, and written communication skills, including ability to speak to and author materials on technical subject matter in a manner that is easy to understand 
• Cross functional knowledge of Analytics, Media Planning/Buying, Programmatic Buying, Process management 
• Ability to absorb complex technical concepts and communicate them to a non-technical audience effectively 
• Possesses mature and professional business acumen in personal and written communications 

Strategic Thinking & Leadership: 

• Strong project management skills, exhibiting ability to: pay high attention to detail, manage multiple projects at once, decompose a process into its individual steps, forecast deliverable timelines and meet those timelines, and identify potential obstacles down the road 
• Recognize recurrent or potential issues and problems, and know when to escalate and propose solutions, where possible 
• Takes clear ownership of assigned tasks 
• Manage and mentor direct reports as well as more junior members on the team 

Qualifications

• Bachelor’s degree; MBA a plus 
• 7-10 years of client, consultancy, or agency experience and/or project management in a marketing systems, analytics, or technical position 
• Proficient in MS office suite (MS Excel, MS Word, MS PowerPoint)  
• Expert in third-party ad servers and rich media technology (Google Campaign Manager (GCM), VAST/VPAID, DCO, Rich Media, etc.)  
• Comfortable with technology and computers (i.e., HTML coding)  
• Ability to multi-task  
• Effective time management skills   
• Strong analytical and organizational skills  

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Additional Information

The anticipated salary range for this position is $68,000-$106,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit