Senior Manager, Web Excellence
AstraZenecaAbout the role
At AstraZeneca, we win through the science, it is at the heart of our every success. Every decision is rooted in the limitless possibilities of what science can do. We push the boundaries of science to deliver life-changing medicines. This purpose underpins everything we do. It gives us a reason to come to work every day. It reminds us why we exist as a company. It helps us deliver benefits to patients and build new value for shareholders. It also sets the context for our employees’ activities and the roles of our teams, partners, and other collaborators. AstraZeneca has a dynamic environment that fosters collaboration and innovation. We attract top minds, and we nurture and build top talent.
Are you ready to shape the future of digital engagement? As the Senior Manager of Web Excellence, you'll lead the charge in crafting and executing a cutting-edge web strategy that aligns with our OBU and brand objectives. Your mission is to optimize user experience across stakeholders, drive digital engagement, and ensure our websites are at the forefront of innovation and deliver on the needs of the dynamic digital environment. As the leader of the strategy and strategic approach, and roadmap, you'll partner with key stakeholders to bring to life the web ecosystem for the Oncology Business Unit (OBU), including the evolution of brand websites and enhanced SEO strategies. You will be responsible for forging and documenting the end-to-end website delivery process and ensuring strong governance across all the steps and across all parties responsible for bringing a web presence to life. Your sharing of updated processes and best Web practices will ensure a cohesive OBU presence, and the result of your efforts will be exceptional digital experiences for OBU customers.
Accountabilities:
Web Strategy Development:
Shape the development and execution of a comprehensive web strategy aligned with OBU and brand objectives
Explore opportunities for web innovation and optimization to improve user engagement and business outcomes
User Experience (UX) and Design:
Collaborate with global design system and maintain continuous focus on development of US OBU design needs, end-to-end processes, governance, and communication surrounding these
Oversee UX and design standards to ensure a seamless and intuitive user experience
Web Development and Maintenance:
Coordinate with IT and development teams to ensure reliable, secure, and scalable web infrastructure
Supervise the implementation of new features and functionalities across OBU websites that support the evolution of the digital presence of the OBU and deliver on the needs of the continuously evolving online environment
SEO and Web Analytics:
Manage cohesive guidelines and knowledge sharing about effective SEO strategies to improve organic search visibility and traffic in collaboration with internal SEO partners
Identify program-level guidelines in web analytics and identify high-level insights to support enhanced site measurement across the OBU
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