Senior Strategic Pricing & Value Realization Manager - Capability Building

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Strategic Pricing & Value Realization Manager – Capability Building is accountable for designing, scaling, and institutionalizing Generac’s enterprise pricing and value realization capabilities in support of our Value Capture priorities.

This role builds the processes, tools, governance, analytics, and training that enable consistent, disciplined monetization across products, channels, and business units. The role does not own day‑to‑day price execution but enables pricing teams and commercial leaders to make better, faster, and more value‑based decisions.

Success is measured by sustained margin improvement, reduced price leakage, improved business mix outcomes, and enterprise adoption of pricing discipline, not by individual pricing actions.

Major Responsibilities

Enterprise Pricing Capability & Governance

• Design and implement enterprise pricing frameworks, processes, and guardrails aligned to value capture priorities.

• Establish governance standards for:

  • Price floors and corridors

  • Discount and promotion effectiveness.

  • Margin investment vs. leakage

• Ensure pricing decisions are disciplined, transparent, and scalable.

Value Capture & Monetization Enablement

• Partner with business leaders to enable value‑based monetization strategies across:

  • Equipment

  • Product Bundles

  • Connectivity software and services

• Support pricing strategy across the full product lifecycle (launch, growth, transition, end‑of‑life)

• Identify and enable margin expansion and revenue productivity opportunities.

Pricing Analytics & Decision Support

• Lead development of pricing analytics and models, including:

  • Willingness‑to‑pay analysis.

  • Value‑based pricing models

  • Discount and promotion effectiveness.

• Build tools that provide visibility into:

  • Price realization

  • Customer and channel profitability

  • Cost‑to‑serve.

  • Mix and portfolio optimization.

Process, Tool, and System Enablement

• Partner with pricing execution teams on pricing system selection and enhancement

• Enable closed‑loop pricing processes, including:

  • Competitive price intelligence

  • Price realization tracking

  • Scenario and margin impact modeling

• Ensure tools are practical, adopted, and embedded in decision workflows.

Capability Building & Training

• Design and deploy enterprise pricing training curriculum (foundational to advanced)

• Build and maintain a pricing competency framework defining skills, behaviors, and progression.

• Support recruiting, onboarding, and development of pricing talent across Generac.

Executive Communication & Influence

• Translate complex analysis into clear, actionable executive insights.

• Present pricing implications, risks, and opportunities to senior leadership

• Influence cross‑functional leaders without direct authority.

What Success Looks Like

• Improved price realization and reduced margin leakage

• Stronger visibility into customer, channel, and product profitability

• Consistent application of pricing guardrails across the business

• Increased adoption of pricing tools and disciplined decision‑making.

• Measurable improvement in enterprise pricing maturity

Minimum Job Requirements

Education

• Bachelor’s degree in business, marketing, finance, economics, data science, or related field

Work Experience

• Requires a minimum of seven (6) years of cumulative experience in at least two areas out of: Strategic Pricing, Product management, Commercial Strategy or Sales Strategy, Marketing, Supply Chain or Service Operations, Commercial Finance

Core Skills & Capabilities

• Strong understanding of pricing and value capture frameworks

• Advanced quantitative and analytical skills

• Experience using Microsoft Power BI, Ad