Social Media and Online Community Manager

Description

IREN is a vertically integrated AI Cloud provider, delivering large-scale data centers and GPU clusters for AI training and inference. IREN’s platform is underpinned by its expansive portfolio of grid-connected land and power in renewable-rich regions across North America, Europe and APAC.
With 100% renewable energy, we build, own and operate our data centers and take pride in being at the forefront of sustainable solutions for the ever-evolving applications of high-performance compute. We believe that human progress is invaluable, but it should be done in the right way – responsibly, sustainably and having a positive impact on the communities we operate in.

We’re looking for a creative, technically curious, and community-first Social Media & Online Community Manager to elevate IREN’s presence across digital channels and build a high-impact community around our AI Cloud and infrastructure solutions. You’ll play a critical role in defining IREN’s voice online - leading content, growing our digital audience, and fostering trust with customers, engineers, developers, founders, and partners.
You’ll collaborate with Marketing, Commercial, Product, and Investor Relations teams to tell compelling stories, create conversation, and help position IREN as a category leader in infrastructure powering AI.

Responsibilities

Reporting to the Social Media Strategist, the Social Media and  Online Community Manager is responsible for:  
Social media content & execution: 

• Execute and manage IREN’s day-to-day social media presence across X (Twitter), LinkedIn, YouTube, Discord, Reddit, and emerging platforms, in line with the strategy and direction set by the Social Media Strategist. Manage and maintain the editorial calendar, scheduling content in alignment with product launches, events and the Investor Relations calendar, as directed by the Social Media Strategist. Produce and publish content that is relevant, insightful, and visually engaging, working within the approved content pillars and brand guidelines established by the Social Media Strategist
  • Developing and implementing a content calendar across key social channels
  • Collaborating with Content Marketing, Product Marketing, Commercial and Investor Relations teams to develop reactive content and ensure content consistency and impact
  • Manage content scheduling and conduct pre-publish quality checks across all channels, including copy, links, and formatting

Online community growth & engagement:

• Moderate and manage day-to-day community activity to ensure productive and inclusive conversation
• Identify and support power users, early adopters, and advocates to drive organic community growth
• Build and nurture IREN’s technical community through platforms like Discord and Reddit
• Launch engagement programs (e.g. AMAs, community spotlights, office hours) to foster trust, connection, and two-way dialogue

Apply and uphold IREN’s brand voice consistently across all digital touchpoints, in accordance with the guidelines set by the Social Media Strategist brand voice & positioning:

• Ensure messaging aligns with IREN���s strategic narrative
• Translate technical updates and roadmap developments into audience-appropriate, commercially relevant content

Track platform analytics, community sentiment, and content performance, reporting findings to the Social Media Strategist to inform ongoing strategy insights & feedback loop:

• Surface key insights from social and community channels to the Social Media Strategist for real-time optimization opportunities, as well as internal teams (Product, Marketing, Commercial and Investor Relations)
• Provide real-time feedback from users and prospects to inform product positioning and customer experience

Thought leadership & brand activation:

• Support campaigns, launches, event activations, and thought leadership initiatives by amplifying IREN’s presence online
• Coordinate with the wider marketing and events teams to extend the reach of content and event moments
• Identify opportunities to participate in trending conversations or cultural moments relevant to AI infrastructure and cloud

Requirements

• 5 - 10 years of experience in developer community, technical marketing, or social media roles, preferably in cloud, AI, or infrastructure sectors
• Proven ability to grow and engage technical/developer audiences
• Strong writing skills and ability to explain technical concepts in clear, engaging ways
• Familiarity with key platforms popular with tech audiences (X, LinkedIn, YouTube, Discord, Reddit) and community tools/analytics
• Data-oriented mindset to optimize community and content