Marketing, Senior Manager – Speaker Bureau

Job Description

General Summary:

The HCP Marketing Senior Manager, Speaker Program works within the HCP Marketing team for Vertex’s U.S. Commercial Pain Business Unit and reports to the Senior Director, HCP Marketing with direction from the Marketing Associate Director. 

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. In an effort to engage multiple HCP specialties involved in treatment of acute pain treatment in adults, the Speaker Program and related peer-to-peer educational programs are viewed as a strategic vehicle to build brand understanding of and interest in JOURNAVX amongst HCPs. This role has responsibility for managing and optimizing brand-sponsored Speaker Programs against the annual plan. 

Key Duties and Responsibilities:

• Manage Speaker Program’s contracted vendor to ensure delivery against the scope for program administration: define quality and performance standards, establish processes for common questions/adjustments and oversee continuous improvement in execution 
• Implement and maintain training and communications plan for both Speakers and Vertex field teams on the program’s policies and best practices for success 
• Manage budget: oversee program utilization metrics and costs and recommend adaptations as needed to meet financial targets   
• Recommend program allocations for field based on team’s agreed educational objectives and available budget; partner with Field leadership for alignment  
• Lead the process for additional speaker nominations & contracting oversight, as needed, based on program demand & budget 
• Address requests and inquiries from the field, speakers or vendor where clarification and/or escalation is needed. Ie:  communications to speakers on content delivery or program guidelines and clarifications/reinforcement of program guidelines to field personnel  
• Establish process for HQ personnel to attend speaker events  
• Work with Vertex analytics colleagues to assess value of and return on the program each year  
• Build recommendations for future year’s Speaker Programs plan allocations and vendor adjustments through the brand planning process   
• Other related duties as needed 

Knowledge and Skills:

• Ability to understand the target market at a high level
• Broad understanding of regulatory rules and regulations
• Ability to understand all elements of brand strategy and role in executing that strategy
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Strong budget management and program management experience  
• Understanding of peer education program principles: content and compliance frameworks 
• Ability to travel 25% of time  
• Experienced with assessing impact of promotional investments  
• Strong communication and presentation skills including comfort with KTL discussions 
• Agile in thought and action, accustomed to fast-paced, brand-launch environment 

Education and Experience:

• Bachelor's degree in marketing, business, scientific area, or related field
• Minimum 6 ye