Sr. Manager, Lead Acquisition

Overview

Position: Sr Manager, Lead Acquisition 

Location: U.S. Remote

Salary: $100K/yr - $120K/yr D.O.E. plus annual bonus

Summary: New American Funding (NAF) is a nationwide mortgage lender dedicated to providing tailored home financing solutions to borrowers across the United States. We are seeking an experienced and driven Sr Manager, Lead Acquisition to oversee day-to-day performance operations, manage strategic vendor relationships, and drive growth across our lead generation and live transfer channels. This role requires a detail-oriented professional with a strong background in performance marketing, call center operations, and data-driven account management.

Responsibilities

Essential Duties and Responsibilities: 

 

Account Management

• Execute established processes for vendor onboarding, compliance, and ongoing management.
• Maintain accurate monthly Insertion Order (IO) records in alignment with executive directives.
• Schedule and manage recurring vendor meetings and clerical account duties.
• Support campaign and provider launches by translating executive instruction into timely execution.
• Build and sustain vendor relationships grounded in professionalism, transparency, and industry knowledge.

 

Reporting & Lead Performance

• Monitor daily lead delivery performance using pre-established reports to identify anomalies and delivery gaps.
• Collaborate with internal contact center teams to align on lead volume expectations and key campaign indicators.
• Ensure campaign scheduling adherence, including time-of-day, day-of-week, and holiday delivery windows.
• Assist in lead optimization strategies with leadership and analytics teams.
• Contribute to the evolution of reporting tools and insights.

 

Budgets & Growth

• Participate in monthly budget allocation across lead providers.
• Track and manage a live inventory of providers, pricing, and available leads.
• Support growth initiatives by identifying scalable opportunities and inventory gaps.

 

Sales & Business Strategy

• Leverage vendor connections to gain competitive insights.
• Works with leadership to deliver insights and potential solutions to sales
• Provide actionable intelligence and recommendations to leadership and sales teams.
• Contribute to strategic discussions and help implement forward-thinking initiatives.

 

Live Transfer Channel

• Utilize experience in call center operations and attribution methods to improve live transfer workflows.
• Assist in optimizing tracking processes and improving performance metrics.
• Scale live transfer capacity through refined systems and operational enhancements.

Qualifications

Job Competencies / Qualifications:

• 7+ years of account management experience, specifically within performance marketing and lead acquisition.

• Proven experience managing accounts with significant monthly budgets.

• 3+ years optimizing lead-to-sale conversion within the home lending or financial services industry.

• Solid understanding of the lead-to-revenue lifecycle.

• Familiarity with home-lending products and regulatory requirements.
• 4+ years experience collaborating with call center teams and supporting telephony infrastructure.
• Proficient with data environments, lead posting/API systems, and attribution models.
• Advanced CRM experience and ability to manage lead/account systems efficiently.
• Strong analytical and reporting skills using tools such as Excel, Google Sheets, Looker, or similar platforms.
• Exceptionally organized, detail-oriented, and collaborative.
• Proven ability to manage 10+ active accounts simultaneously with a high degree of professionalism and responsiveness.

Other Duties: This job may require frequent sitting or standing for long periods of time. This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.

 

Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

 

[EOE/M/F/D/V. Drug-free workplace.]

 

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essenti