Sr Dir, Comms Events & Training

POSITION:  Sr. Director, Trade Marketing, Training & Events

LOCATION: Miami, FL  

REPORTS TO: SVP, Sales & Services, Americas

 

ABOUT US

Royal Caribbean Group comprises five distinctive brands that share a vision anchored in excellence. We have a common passion for creative thinking, innovative engineering, and outstanding guest service that drives continuous improvement in everything we do. The entire Royal Caribbean family is committed to the legacy of hospitality and culture of innovation that is at the core of our guest service, the protection of our natural environment, and responsible citizenship in our global community

 

POSITION OVERVIEW

 

This leadership position has broad management oversight on a variety of internal and external sales (trade channels) responsibilities which include 1) the development of delivery of sales & marketing related strategies and training programs, focused on driving revenue growth, customer engagement, and brand management within the B2B sector, while also ensuring alignment with sales and business objectives. The position reports to the SVP – Sales & Services and provides ongoing support to the VP Sales as well as the Brand President (as needed) with a focus in identifying, coordinating, and maximizing commercial opportunities. This could include channel strategy support for the Celebrity Cruises brand, as well as communications, campaigns, advertising, promotions, and social media, oversight of the Trade Technology Platforms, oversight of internal and external training programs, conferences, special events, functions, and meetings.

 

RESPONSIBILITIES

• Partner with sales teams to align marketing efforts and ensure a smooth sales process.
• Own the vision, develop and implement a comprehensive B2B marketing strategy aligned with overall business goals, to grow and strengthen trade engagement, loyalty, activation, and revenues.  
• Define and track key performance indicators (KPIs) to measure marketing effectiveness.
• Participates with senior management in strategy and optimize the development of operational and demand generating trade communications and integrated brand campaigns. 
• Stay informed about industry trends, competitor activities, and emerging technologies.
• Oversee the development of comprehensive, multidimensional marketing programs to drive maximum demand and sales results while ensuring the brand is represented appropriately through all cooperative program media: direct mail, newspaper, television, internet, etc. 
• Oversight of content management and maintenance of all information featured via various omnichannel trade resources, while also considering strategic placement of core messaging.  Review usage analytics to maximize site performance and to improve efficiency.   
• Own content management and strategic positioning of new brand site lets, a core component to improving and preserving Celebrity’s brand image and accuracy on travel agency websites. 
• Cultivate and manage newfound relationship with BranchUp, as well as develop strategic plan to optimize existing capabilities and evolution of future advancements.  Monitor usage analytics to maximize performance and continue to grow travel partner reach on current and future platforms.   
• Leverage intelligence gathered to develop programs & ETDBW polic