Senior Director, GTM Readiness (Revenue Enablement)

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. 

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. 

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. 

Job Description

Role Overview:

Sprinklr is building a world‑class, AI‑powered GTM execution engine — where enablement is not an event, but a system that drives consistent behavior, faster time‑to‑value, and predictable revenue outcomes.
 

The Senior Director, GTM Readiness (Revenue Enablement) is a senior leadership role responsible for orchestrating GTM productivity at scale across Sales, Solution Consulting, Customer Success, Services, and Partners. This leader owns the end‑to‑end readiness system — from onboarding to mastery — ensuring every GTM role has the skills, guidance, and reinforcement needed to execute in the flow of work.
 

This role sits at the intersection of strategy, execution, data, and AI. It is not a content factory role — it is a business impact role.

What You’ll Own:

You will design, operationalize, and scale the GTM Readiness system that underpins Sprinklr’s growth, retention, and execution excellence.
 

1. GTM Readiness Strategy & System Design

• Own the global GTM Readiness strategy across Sales, SC, CSM, Services, and Renewal roles.

• Translate business priorities (growth, retention, AI adoption, new motions) into role‑based skill maps, learning roadmaps, and execution standards.

• Move the organization from event‑based training to continuous, outcomes‑led enablement embedded in daily workflows.

• Define what “ready” means by role — and make it measurable, visible, and enforceable.

2. AI‑Powered Enablement in the Flow of Work

• Partner closely with Enablement Strategy, Product, and RevOps to deploy AI‑guided enablement inside Salesforce, Teams, and other GTM systems.

• Shift behavior through in‑context guidance, nudges, diagnostics, and reinforcement — not static content.

• Help operationalize initiatives like Project AI Fluency and agentic learning at scale.

3. Onboarding, Ramp & Mastery

• Own One GTM Onboarding — a unified, role‑based onboarding experience that accelerates time‑to‑productivity globally.

• Reduce ramp time through experiential learning, coaching, and skills‑based progression, not slideware.

• Ensure readiness doesn’t stop at onboarding — build mastery paths that evolve with role maturity and business needs.

4. POD & Execution Excellence

• Embed GTM Readiness into the Rhythm of the Business (RoTB) — QBRs, renewal readiness, deal reviews, and escalations.

• Partner with GTM leaders to reinforce POD Excellence, execution standards, and consistent ways of working.

• Scale best practices from high‑performing PODs into repeatable readiness patterns.

5. Measurement & Business Impact

• Define and own readiness KPIs tied to business outcomes: Time to productivity, Quota attainment and pipeline impact, Renewal and churn outcomes, and Delivery success and escalation reduction

• Build executive‑ready dashboards that clearly show enablement → behavior → revenue impact.

• Continuously refine programs based on data, not anecdote.

Who You’ll Work With:

• Sales, SC, CS, Services, Renewals leadership

• RevOps, Product, Engineering, Marketing

• Enablement Strategy, Content Architecture, AI Enablement teams

• Regional GTM leaders and executive stakeholders

• This role is highly cross‑functional and requires strong executive presence.

What Success Looks Like:

• GTM teams ramp faster and execute more consistently across regions.

• Enablement shows up inside the flow of work, not outside it.

• Leaders trust readiness data to make talent, investment, and execution decisions.

• Sprinklr’s GTM execution becomes a competitive advantage, not a bottleneck.