Sr Product Marketing Managers

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T-Mobile is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. Sr Product Marketing Managers is located in Bellevue, WA will lead the strategy, development, and commercialization of new telecom and home internet products, technologies and innovations, leveraging deep market insights, competitive intelligence, and financial modeling to drive product adoption, revenue growth, and profitability.

• Telecommuting is permitted, but applicant must work from the worksite location at least 3-4 days per week. No additional national or international travel is anticipated.

Position duties and responsibilities include, but are not limited to:

• Responsible for defining product positioning, value propositions, pricing strategy and go-to market strategies, based on deep consumer insights, pain points, and industry trends. Spearhead the launch strategy of bringing these new products and innovations to market, developing a 360 holistic marketing plan inclusive of retail launch materials, sales tools, advertising and messaging.

• Drive advanced competitive intelligence frameworks on the home internet industry, incorporating deep-dive benchmarking, competitive pricing analysis, market share and volume growth analysis and projections, feature-for-feature analysis, and technical differentiation to shape future product roadmap decisions and ensure competitive advantage.

• Lead and architect market intelligence programs to evaluate product demand, customer adoption trends, and competitive positioning, ensuring the product portfolio remains aligned with market needs.

• Synthesize complex telecom industry trends, regulatory shifts, and evolving customer behaviors into actionable product marketing strategies, ensuring that new and existing products continuously address customer pain points and drive long-term adoption.

• Analyze Federal Communications Commission (FCC) filings (e.g., Broadband Data Collection) using Tableau to assess competitive footprints, Internet Service Providers (ISPs) presence, and internet technology distribution, optimizing footprint expansion strategies and product portfolio coverage.

• Guide proprietary research initiatives, including product conjoints, qualitative and quantitative based product usability and feature testing and ethnographic studies, ensuring that insights drive meaningful improvements in product positioning, messaging, and portfolio expansion strategies.

• Leverage first-party and third-party data sources (Opensignal, Ookla, Mintel, Kantar Media) to create hyper-personalized product, pricing, and customer segmentation models that inform new products, go-to-market and retention strategies, ensuring each product is optimized for the right audience.

• Partner with R&D and network engineering teams to align product development efforts with customer pain points, ensuring that every product in the portfolio is designed to address real market needs and drive higher adoption.

• Develop and apply correlation and regression models to analyze vast multi-source datasets, ensuring precision in market predictions, adoption trends, and customer segmentation to guide portfolio expansion decisions.

• Build and manage predictive analytics dashboards using Excel and Tableau to track product performance, identify gaps in the portfolio, and ensure each product effectively meets customer needs and revenue goals.

• Own the end-to-end product marketing lifecycle, from idea inception, technical feasibility assessment, financial modeling, and product development collaboration to go-to-market execution and sustained performance tracking.

• Provide marketing and technical requirements for engineering and IT teams, in efforts to develop new features and technical solutions based on T-Mobile’s hardware and network capabilities.

• Partner with cross-functional teams, including Network Engineering, R&D, Finance, and Technical Product Management, to assess the technical feasibility and deployment viability of new telecom products such as 5G Fixed