VP of Marketing

Company Description

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

Job Description

We are seeking a strategic and visionary Vice President of B2B Marketing Strategy to lead our marketing efforts in the field of workforce development. The ideal candidate will have a strong background in B2B marketing, with a focus on promoting workforce training and development solutions to healthcare organizations and their employees.

Responsible for mixing B2C marketing strategies with B2B strategies to drive partnership and enrollment growth. This role presents an exciting opportunity to make a meaningful impact by driving the adoption of workforce development initiatives that enhance individual employability and organizational success. This role presents an exciting opportunity to shape the future of B2b marketing in academia and drive student engagement and enrollment.

• Develop and execute comprehensive B2B marketing strategies to promote workforce development solutions to businesses and organizations.
• Collaborate with internal stakeholders to understand client needs and market dynamics, informing the development of targeted marketing initiatives.
• Conduct market research and analysis to identify industry trends, competitive positioning, and opportunities for growth.
• Lead the development of marketing campaigns and materials tailored to B2B audiences, including digital content, thought leadership pieces, and case studies.
• Work closely with admissions and sales teams to support lead generation and conversion efforts, providing marketing collateral and resources as needed.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns, monitoring metrics such as website traffic, and conversion rates. Utilize data analytics and metrics to measure the effectiveness of marketing campaigns, optimizing strategies to maximize ROI.
• Stay informed about emerging trends and best practices in workforce development and B2B marketing, integrating insights into marketing strategies.
• Manage the marketing budget effectively, allocating resources to prioritize high-impact initiatives and maximize results.
• Cultivate partnerships with client’s executive team, marketing leadership, and communications teams.
• Oversee brand management initiatives to ensure consistency and resonance across all marketing channels and materials for colleges and their partners.
• Drive content strategy development, creating compelling and informative content tailored to different audience segments.
• Partner with advertising agency counterparts to ensure collaborative and consistent brand execution; communicate work, share assets, and brainstorm concepts.
• Partner with advertising agency counterparts to ensure all project deadlines are met.
• Maintain the development and ongoing sustainment of the college catalog, Unitek Learning LinkedIn, Unitek Learning website, 10-20 partner microsites, 10-20 brandkits, merchandise and collateral kits, photos and videos in digital asset management, and event materials, and project plans for current and new partner developments.
• Foster a culture of innovation and creativity within the marketing team, encouraging experimentation and continuous improvement.
• Live out our customer experience standards including exceptional communication, caring, quality, and strategy in all interactions.
• Adhere to all company policies and procedures.
• Ensure compliance with relevant laws, regulations, and industry standards governing marketing practices in healthcare education.
• Other duties may be assigned to meet business needs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7 years of experience in senior marketing roles, with a proven track record of success in developing and executing marketing strategies.
• Strong leadership skills, with the ability to inspire and motivate teams to achieve excellence.
• Strategic thinker with a creative vision and the ability to translate ideas into actionable plans.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to analyze data, generate insights, and make data-driven decisions.
• Proven ability to manage budgets, allocate resources effectively, and drive measurable results.
• Proven ability to thrive in a