Manager-Brand & Creative Strategy

Company

Cox Automotive - USA

Marketing

Creative Production Manager

Manager - Non People LeaderHybrid - Ability to work remotely part of the week

Yes, 5% of the time

Day

Compensation

Compensation includes a base salary in the range of $89,400.00 - $134,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

**Candidates must be located in Atlanta. This position will require coming into the office on Monday and Wednesday.**

The Manager, Brand and Creative Strategy is responsible for developing and executing integrated creative strategies across Cox Automotive consumer brands. This role serves as the bridge between business objectives and creative execution, translating marketing strategies into compelling creative that drive brand-building and performance outcomes. 

As a key member of the creative team reporting to the Sr. Manager, Creative Strategy, this role leads creative strategy development, agency partnership, and creative governance across all business units while also playing an active role in shaping creative output. You will lead creative strategy for brand campaigns, social media, influencer programs, and performance marketing—ensuring creative excellence, brand consistency, and business impact across all consumer touchpoints. 

In addition to strategic leadership, this role brings a strong hands-on creative perspective—contributing to concept development, refining creative output, and ensuring ideas translate effectively into high-quality execution. 

Key Responsibilities:

Creative Strategy Development 

Develop integrated creative strategies for brand campaigns, social media, influencer programs, and performance marketing across all consumer business units 

• Translate business and marketing strategies into clear, inspiring creative briefs that guide agency partners and internal teams 

• Lead social media and influencer creative strategy, identifying partnership opportunities and developing creative programs that feel authentic and drive engagement 

• Partner with Manager, Brand Social on social content calendar, ensuring creative consistency and strategic alignment 

• Create testing strategies for creative optimization across channels (brand media, social, email, performance marketing) 

• Maintain and evolve brand guidelines, ensuring creative consistency across all touchpoints and business units 

• Serve as creative gatekeeper, ensuring all consumer-facing creative meets brand standards and quality expectations 

• Partner with media teams to ensure creative is optimized for each media channel and format (TV, streaming, digital, OOH, social, email) 

• Collaborate with analytics to understand creative performance and optimize future creative strategies 

• Apply a strong creative point of view to ensure strategic direction translates into effective, platform-ready creative 

• Contribute to concept development and creative ideation, helping shape how campaigns come to life across channels 

• Ensure brand positioning and messaging are consistently reflected in creative execution 

Agency Management & Creative Development 

• Serve as primary creative strategist for creative agency partners, providing strategic direction and feedback 

• Brief creative agencies on campaigns, ensuring briefs are clear, inspiring, and strategically sound 

• Evaluate creative concepts and executions against strategic objectives, brand standards, and business goals 

• Provide strategic creative feedback that elevates agency work while mai