Senior Advertising Operations Manager

Company Description

At Publicis Collective, we’re accelerating the great missions of our client brands in the ever-evolving world of search engine marketing, programmatic, social media, and eCommerce marketplaces. We live at the intersection of technology, digital, creative, CRM, analytics, and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We continually challenge the status quo and redefine what’s possible for our clients.

Our values drive us to Be Better, Be Curious, Be Open & Be Bold.

Job Description

Overview:

The Senior Ad Ops Manager will be the execution lead for Display campaign trafficking and tagging, with additional exposure to the tagging and trafficking of Search and Social campaigns.

This individual will be responsible for understanding the technical details of Display Campaign Management, Display Trafficking, URL Parameters, tag infrastructure and implementation, as well as the technical aspects of new and emerging technology platforms.

Working closely with the Performance Media and Analytics teams, they will:

• Be the subject Matter Expert on Display Ad Servers and Buying Platform management processes
• Take ownership of Trafficking Display Campaign Process and QA
• Execute of Tagging Display ads and campaigns
• Assist the development of site tagging strategies

In addition to Display platform interaction, this person will work directly with new vendors and platforms to gather platform capability information.   

Role Objectives:

• Creative Tagging and Traffic cross-account Display, Mobile, and video campaigns
• Become a Subject Matter Expert in Display ad trafficking and placement best practices, as well as URL tracking parameters
• Assist in the onboarding and implementation of best practices regarding tagging, trafficking, and new technology partnerships
• Assist internal Performance Media, Client Solutions, Strategy and Analytics teams with the development of cross-channel tagging strategies and Display management consultation
• Assist in vendor management, organize, and coordinate vendor meetings and/or “Vendor Days”

Qualifications

Minimum Qualifications:

• 3+ years of work experience with Display advertising, reporting and/or trafficking. 
• Strong analytical, operations, and process implementation skills; detail oriented
• Experience working with third party tracking technologies (both cookie-based and site side) preferred
• Able to work as directed, lead processes, balance multiple tasks, and work in team
• Experience or direct knowledge of online planning process a plus
• Experience with the following Ad Servers: DoubleClick Campaigns, Innovid
• High competency level in MS Office products including Excel and PowerPoint
• Bonus: Experience in Web Analytics, Google Analytics, Adobe Analytics, Tag Management systems, Demand Side Platforms, JavaScript and/or HTML.

Additional Information

All your information will be kept confidential according to EEO guidelines. #LI-Hybrid