Sr. Product Marketing Manager API Gateway

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Are you a Sr. Product Marketing Manager that dives in to understand target customers and market dynamics? At F5, we enjoy launching and supporting new application delivery, central management and automation products, services, and technologies we share with customers, F5 Sales, analysts and channel partners! The role requires marketing strategy, execution and business analysis skills with a consistent record of promoting technology products and solutions as well as excellent communication skills in prose and presentation formats. We craft product messaging and positioning, supporting a set of F5 NGINX products.

You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development, to lead and execute on a wide variety of product marketing initiatives. Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales plays, FAQs, quick reference guides, website copy, blog articles, social media posts, videos, demos, and written communications to employees and external partners, will enable your success!

Primary Responsibilities

• Create compelling product positioning and messaging that differentiates F5 API Gateway and Kubernetes traffic management solutions in the market
• Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
• Gain market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position F5 API Gateway and showcase our key differentiators
• Research and know your competition, and efficiently communicate how to optimally position F5
• Develop and implement go-to-market plans in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
• Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
• Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
• Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
• Direct meetings and present to industry press and trade analysts
• Counsel and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management 

Knowledge, Skills and Abilities

• Experience working in a global role and understanding marketing differences across different regions
• Demonstrated ability to produce product marketing content: sales plays, blog articles, website material, videos, and written communications – writing samples required.
• Ability to effectively lead & own project initiatives independently
• Great teamwork, collaboration, and interpersonal skills, working across global teams and organizations (often virtual) work environment
• Solid understanding of enterprise marketing and sales motions
• Excellent written and oral communication skills including public presentations
• Strong organizational, analytical and execution skills
• Knowledge of networking, public, and private cloud technologies is a plus
• Strong aptitude for determining optimal ways to analyze markets and position technology products
• May require the ability to travel via automobile or airplane up to 20%

Qualifications

• BA/BS degree or equivalent experience required. MBA Preferred
• 6+ years' experience in product marketing API gateway, API Management, API developer tooling, cloud-native infrastructure space strongly preferred.
• 6+ years analyzing products, customers a