Director Portfolio & Category Strategy

Company Description

Who Are We Looking For...

The Director Portfolio & Category Strategy will establish the strategic direction of the Perfect Snacks portfolio and lead the development and utilization of the Perfect Snacks Category Management Toolkit. This person will own the Portfolio/Category vertical of the Strategy Team and will work collaboratively with Field Sales, Marketing, and remainder of the Strategy team to execute growth strategies that drive category growth in concert with our annual objectives. This person will champion and create the Fresh Snacking category vision, define Perfect Snacks price pack architecture (PPA) strategy, develop best in class category and sales content for customer meetings, be the voice of category to strategic customers, and partner with Marketing to bring trends, consumption insights, and customer/shopper centric information to sales and department leads to drive informed decisions.

Who Is Perfect Snacks...

Based in sunny San Diego, Perfect Snacks is the company behind The Original Refrigerated Protein Bar. Offering a line of products that boast whole food ingredients and clean food credentials, Perfect Snacks is sold online and in more than 35,000 retailers nationwide. Now more than a decade since its inception, the brand has experienced rapid growth in the last few years, as consumers flock to the fridge for fresher options. Our success is attributed to the people behind the brand, who share in our family's mission: 'To nourish worldkind with a hug, good vibes and a delicious dose of fresh whole food nutrition. To us, that’s the recipe to make life a little more, well, perfect.'

Job Description

Essential Duties:

• Actively manage and develop Sr Portfolio & Commercialization Manager who is responsible for:
  • Sales input into PAM (monthly commercialization meeting)
  • Analytics and execution of price slopes across packs and channels
  • Customer development
  • Partnering with Marketing/Innovation on translating Marketing initiatives into customer ready sell stories
  • In market testing solutions
• Actively manage and develop Insights Manager/Sr Analyst who is responsible for:
  • Category & customer consumption tracking
  • Key contributor to finding customer selling insights across analytical platforms (Nielsen, IRI, 8451, Luminate, etc)
• Partnering with Field Sales in Top 2 Top content development and category reviews- inclusive of pulling & interpreting data
• Create and define the Fresh Snacking category
  • partner with the Ventures Insights team and Marketing to define a category that does not currently exist
  • create the learning plan to ensure sufficient insights to create a customer ready sell story
  • create at customer friendly category story
  •  be the voice to customers in execution
  • Adapt customer narrative & insights dependent on location in store (yogurt, produce, dairy, grab & go)
• Key collaborator for Sales input into the Perfect Bar Strat Plan and Vision 2030
• Owner of internal Consumption Review process- ensuring key stakeholders are aware of business trends, competitive trends, customer & pack insights and provides recommended actions to drive growth and/or mitigate risk
• Train the Field Sales team as needed to elevate overall analytical skills and reduce reliance on internal strategy team
• Act as strategic support center for VP of Sales Operations and Category Strategy workload, projects, work-streams, and customer + internal needs
• Development of Category Management toolkit for field sales team to utilize in preparing presentation materials and making recommendations to customers
• Perform ad-hoc reporting and analysis across customer data platforms like SPINS, Nielsen, Market 6, Stratum, etc.
•  Act as the expert in utilizing customer-specific shopper and data platforms to best leverage information to influence internal & external decision making
• Work hand in hand with Director of Customer Strategy & Planning
• Key contributor and owner of content for annual Sales Meeting

Qualifications

• Bachelor degree and/or 10+ years of experience in category, sales, analytics, marketing, or related field preferred
• 4+ years of experience in managing, mentoring, retaining, and developing talent
• Experience in CPG industry with a specific emphasis on Category or Portfolio
• Preferred experience in both large and small CPG environments
• Ability to work across multiple data sources to provide a holistic perspective
• Ability to influence decision making across multiple levels and functions of an organization to drive results
• Solid understanding of US customer landscape and category selling principles withi