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Sr. Director of Product Marketing - Chiropractic
PracticeTekUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 16 Jan 2026
💰 $195,000/yr($175,000/yr – $195,000/yr)
About the role
Title: Sr. Director of Product Marketing - Chiropractic
Team: Marketing
Location: Remote
Reports To: VP of Marketing
About PracticeTek
Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!
We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.
We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.
At PracticeTek, you’ll get to:
- Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.
- Team up with passionate, talented people who care deeply about patients, providers, and making a difference.
- See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.
- Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.
Why You’ll Love It Here
As part of the TekTribe, you’ll enjoy:- Comprehensive health, dental, and vision coverage options
- Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
- Flexible paid time off, sick time, and 10 company-paid holidays
- 401(k) plan with company match to help you build your future
- Culture Committee driving initiatives that spark connection, fun, and belonging
- A workplace powered by innovation, collaboration, and energy every day
What You’ll Do
Here’s how you’ll help us bring our mission to life and show up as a Trusted Partner:Strategic Market Leadership
- Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis.
- Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages.
- Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration, informing profitability optimization.
- Own category Brand activation, in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights
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